YouCam Makeup & Redken Bring Your Haircolor Dreams from Runway to Reality

Experience the season’s hottest hair colors at a Redken salon or through the YouCam Makeup app!

Perfect Corp. announced their partnership with Redken for the launch of over 75 professional haircolor shades within the award-winning YouCam Makeup app. This innovative collaboration will allow beauty lovers the chance to test out hundreds of Redken haircolors virtually with a single tap.

Considering going blonde, but hoping to test the shade out before committing to an entirely new look? Thanks to this unique partnership, you can now do exactly that with a rainbow of Redken color options trending this season. The release of Redken in the YouCam Makeup app gives consumers the ability to accurately and instantly test professional haircolors in seconds, introducing an entirely new level of beauty discovery and experimentation for potential customers. The true-to-life AR technology within the YouCam Makeup app enables virtual haircolor trials on selfies with a single tap. Custom brush and erase features of the YouCam Makeup also allow users to quickly draw in details on their haircolor, like highlights, ombre, or balayage to garner the full effect of the future finished look. Once a desired new haircolor has been found, the app will direct the user to a Redken Salon Finder to easily book an appointment and bring the virtual try on to reality.

“We are excited to collaborate with Redken, the leading professional haircolor brand in the US, and offer beauty lovers the chance to experiment with haircolor like never before with instant, innovative AR,” said Alice H. Chang, CEO of Perfect Corp. “YouCam Makeup continues to strive to redefine the beauty experience, and this partnership speaks seamlessly to our vision to break the boundaries of product trials, and deliver a truly unique way for people to discover and experiment with beauty and haircolor.

“At Redken, we believe haircolor is the new makeup, and having a partnership with YouCam Makeup that allows consumers to test a new shade of haircolor like a new shade of lipstick is the ultimate in next-generation personal expression,” says Darienne Kennedy, VP of Integrated Marketing Communications at Redken. “Before committing to a brand new hue, YouCam Makeup now allows users to virtually test the latest in Redken haircolors, ranging from ‘Honey Blonde’ to ‘Cobalt Blue’, then easily find the nearest Redken salon when they’re ready to make a change.”

The Redken and YouCam Makeup partnership also extends into the ever-evolving in-salon experience. Gone are the days of clipping out favorite celebrity haircolor inspiration from a magazine to show your colorist. With YouCam Makeup, clients can virtually try on endless haircolor possibilities to find their perfectly customizable new hue, and then share their selfie with the colorist during their next salon visit. With Redken shades like “Pastel Peach”, “Opal Glow”, and “Sunkissed Brown”, discovering a fresh new haircolor look is as easy as downloading the YouCam Makeup app.

To experience your instant haircolor makeover, download the free YouCam Makeup app, snap a selfie, and browse through over 75 striking new Redken professional colors. The virtual YouCam Makeup X Redken experience will also be featured in select salon locations beginning September 2017 – Cutler Salon (SoHo, New York City) and Hilights Salon (Lyndhurst, NJ) – with additional salon locations rolling out thereafter. The in-salon YouCam Makeup modules invite clients to experiment with the in-app try ons and offer an enhanced consultation experience with their colorist. Share your favorite hair selfie using #YouCamRedken on Facebook, Instagram, and Twitter to be part of the beauty wave of the future.

For more information about Perfect Corp. and YouCam, please visit their website.
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