Y by Yves Saint Laurent… Everything Start With A Why

Y, THE NEW MASCULINE FRAGRANCE FROM YVES SAINT LAURENT IS THE EMBODIMENT OF THESE VALUES.

Y IS NOT THE STORY OF A MAN BUT OF A GENERATION: A CREATIVE GENERATION OF MEN WHO DARE TO FOLLOW THEIR PASSIONS AND CARVE THEIR OWN PATHS. FROM INSPIRATION, THROUGH HARD WORK AND COLLABORATION, TO SELF-ACCOMPLISHMENT AND SUCCESS.

THE BOTTLE IS SHARP & MINIMALIST IN ITS CONSTRUCTION BUT THE GEOMETRIC Y NOTCH ON THE SIDE IS A UNIQUE CREATIVE SIGNATURE.

THE JUICE REPRESENTS THE MULTIFACETED PERSONALITY TRAITS OF THE Y MAN: CLEAR
& BRIGHT AT THE TOP, YET STRONG & SENSUAL AT THE HEART & BASE.

A WHITE & DARK MASCULINE FOUGERE, Y IS THE SCENT OF FREEDOM. IT’S A FRAGRANCE WHICH DARES YOU TO STRIVE, AND TO ACCOMPLISH.

EVERYTHING STARTS WITH A WHY.

Y? BOTH A QUESTION AND AN ANSWER,
Y IS A SYMBOL OF THE INNOVATIVE SPIRIT OF YOUTH, AS IT IS AN HOMAGE TO THE FOUNDER OF THE BRAND, MONSIEUR SAINT LAURENT.

YVES WAS BOLD, DARING AND SINGULAR IN HIS CREATIVE VISION.

Y IS A NEW EXPRESSION OF THIS MODERN SPIRIT.

Y IS A FRAGRANCE UNTETHERED BY TRADITION, BUT RESPECTFUL OF THAT WHICH HAS PAVED THE WAY FOR IT.

THE LETTER Y IS A POWERFUL IMAGE, SIMPLE, YET RICH WITH SYMBOLISM –
IT IS A REPRESENTATION OF THE NEW MASCULINITY OF YSL, A MASCULINITY WHICH EMBRACES DIVERSITY AND PROMOTES CREATIVITY.


THE BOTTLE

CONCEIVED BY RENOWNED DESIGNER SUZANNE DALTON, THE MONOLITHIC CONSTRUCTION OF THE Y BOTTLE IS, IN THE DESIGNER’S WORDS, “AN EXPRESSION OF PURITY.”

DESIGNED TO EMBODY A CREATIVE MAN WHO
IS PASSIONATE, DRIVEN AND TAKES RISKS IN ORDER TO FIND HIS PLACE IN THE WORLD.
IT IS A DESIGN THAT, ACCORDING TO DALTON, REPRESENTS A NEW MASCULINITY.

SLICED THROUGH WITH A METAL ‘Y’, THE GLASS IS CUT WITH SUCH PRECISION TO REFLECT THE STRENGTH AND ELEGANCE OF THE FRAGRANCE WITHIN.

AN ENTIRELY NEW DIRECTION FOR THE YSL FRAGRANCE FAMILY, THE BOTTLE FOR Y IS A TOTEMIC OBJECT, A SKY-SCRAPING HOMAGE TO MODERN, CREATIVE MASCULINITY.


The JUICE

FOUGERES ARE AMONG THE MOST PREVALENT FAMILIES IN MASCULINE FRAGRANCE. A TOUCH GREEN, A TOUCH WOODY AND TOPPED WITH A SOFT BALSAMIC SWEETNESS, Y OFFERS A BOLD NEW TAKE ON THE TRADITIONAL FOUGERE.

CREATED BY LEGENDARY PERFUMER DOMINIQUE ROPION INSPIRED BY TWO STAPLES OF THE MASCULINE WARDROBE FOR Y.

 

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