Running around, going to work, picking kids up from school, making dinner and, between all of that, there’s shopping to do. Because of this, Marc Lore, President and CEO, Walmart US eCommerce, believes their job at Walmart isn’t only about saving their customers money, but also about making shopping faster and easier.
Walmart is announcing an exciting partnership with Google to do just that. Starting in late September, they be working with Google to offer hundreds of thousands of items for voice shopping via Google Assistant – the largest number of items currently offered by a retailer through the platform.
One of the primary use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials. That’s why they have decided to deeply integrate their Easy Reorder feature into Google Express. This will enable Walmart to deliver highly personalized shopping recommendations based on customers’ previous purchases, including those made in Walmart stores and on Walmart.com. To take advantage of this personalization, customers only need to link their Walmart account to Google Express.
And, this is just the beginning. Next year, Walmart will also leverage our 4,700 U.S. stores and their fulfillment network to create customer experiences that don’t currently exist within voice shopping anywhere else, including choosing to pick up an order in store (often for a discount) or using voice shopping to purchase fresh groceries across the country.
When it comes to voice shopping, Walmart want to make it as easy as possible for customers. That’s why it makes sense for for this amazing partnership. Google has made significant investments in natural language processing and artificial intelligence to deliver a powerful voice shopping experience. Going into this, both companies know this means being compared side-by-side with other retailers, and according to Lore, they think that’s the way it should be. An open and transparent shopping universe is good for customers.
The new voice shopping capability, coupled with our core value proposition, including free two-day shipping and the Pickup Discount, will give customers a compelling new way to get what they need at low prices.Walmart and Google will continue to focus on creating new opportunities to simplify people’s lives and help them shop in ways they’ve not yet imagined.