Suzy Amis Cameron’s Eighth Annual Red Carpet Green Dress campaign, in partnership with Atelier Swarovski, has revealed that respected fashion brand Vivienne Westwood will create a custom-made sustainable gown to be worn by “Lion” actress Priyanka Bose to wear to the Academy Awards ® this Sunday.
Bose, who portrays “Kamla Munshi” alongside Dev Patel, in the feature film “Lion”, will join her cast members and make her Oscars debut at the 89th Academy Awards in honor of the film’s six nominations including “Best Picture.”
“It’s an honor to be a part of this campaign, and help bring attention to how our fashion choices affect the environment,” shares Bose. “The impact my personal choices have on the environment in all aspects of my life is very important to me. I am excited to learn more about environmentally and socially conscious fabrics as I collaborate with Vivienne Westwood and the Red Carpet Green Dress team this award’s season. I feel humbled to have the opportunity to bring awareness to Red Carpet Green Dress’ mission to the entertainment industry and the world.”
The Vivienne Westwood couture house is a longtime supporter of the Red Carpet Green Dress initiative. The fashion house has previously created eco-friendly looks for actresses Naomie Harris and Lily Cole on behalf of the campaign in years past. This will be the first collaboration between Westwood and Bose.
The gown will be ethically made according to the Red Carpet Green Dress criteria. This can include a variety of resources such as the use of natural dyes and recycled materials to organic and repurposed fabrics- always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.
“Fashion is here to help,” says Westwood. “Buy less, choose well, make it last’ limits the exploitation of the planet’s natural resources. If you love something wear it all the time, don’t just suck it all up and consume. Find things that suit you. That’s how you look extraordinary.”
To complete the extraordinary look, Bose will wear exclusive pieces from the Atelier Swarovski’s fine jewelry collection, made with created diamonds. The collection will make its debut on the red carpet of the 89th Academy Awards ®.
It is due to the aid of partners, such as Atelier Swarovski, and annual contests that financial security can be provided to MUSE School CA, an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.
In addition to Atelier Swarovski’s collaboration, Earth Friendly Products, maker of ECOS™ Laundry Detergent will also continue their support for the third year of the high profile campaign.