If you’re looking to snag a piece from Victoria Beckham’s most recent collection, good luck. You may have a better chance buying them second-hand following the rush of business that it has already garnered in such a short time.
The Victoria Beckham x Target collection launched Sunday morning, though was hardly available by the early afternoon. Most of the items have been cleaned out by prospective consumers aside from a select few in specific sizes.
At it’s height, the rush was even too much for Beckham’s own retail site to bear. She responded to fans and customers after it crashed from the traffic, stating “I am overwhelmed by your response to my Target collaboration launch! Thank you for your patience and sorry for any frustration! x VB”
Having passed the ideal time to directly purchase the collection, many will either have to wait and hope or indulge the re-sale market. Much of it has already been substantially sold through sites like eBay. For those who decide to go this route, it won’t be cheap.
Numerous pieces are being listed for almost double of their retail price, others for as much as quadruple the original price tag. That may be one of the only ways to acquire your favorite from the limited edition collaboration.
Again, that is the price that late shoppers will have to bear if they want the newest Victoria Beckham collection immediately. This becomes even harder to bear considering their affordability directly from Target or victoriabeckham.com.
If the buzz for Beckham’s newest line wasn’t enough, the collaboration also serves as one of the first released by Target to emphasize plus sizes. The inclusion of that size-accessible mindset in the release adds to the droves of people searching to find their favorite items from it.
Sure, that makes finding the Victoria Beckham x Target collection much more difficult, but neither party should be too upset in tern. Their success, in conjunction with the success of other affordable Target collaborations of the past, is a reminder of how popular such releases truly are.