Since ancient times, perfume and glass have shared a common history. Meant as a protective case, the glass bottle extends the fragrance experience. It was therefore natural that Verescence decided to be a key partner of the new fragrance museum ‘Le Grand Musée du Parfum’ opening its doors in Paris on Dec 16th, a hot spot where high perfumery meets luxury glassmaking.
The only partner in the glassmaking industry, Verescence supported this beautiful project as clearly consistent with its will to share and promote the Perfume sector and the glass making expertise, genuine examples of French excellence and skills where passion and audacity are the key drivers.
Through its presence in the Museum, Verescence wishes to share with the public its unique glass expertise through fragrance bottles exhibited at every level as well as some pictures and videos enabling to discover the glass manufacturing’ secrets of these objects issued of a clever combination of industrial complexity and artistic creation.
Thanks to a rich exhibition scenography, Verescence will showcase more than 500 luxury fragrance bottles, the result of innovation both on the glass and on the decor to make these bottles unique within a market in a constant search of differentiating elements.
Various examples will be accessible to the Museum’s visitors such as premium Xtra Flint glass bottles with a spectacular radiance, some bottles decorated with METAL’In technique (inner metallic coating giving a mirror effect and compatible with fragrance) or SCULPT’In technique (inner embossed sophisticated shapes with a stunning effect), some of the company’s exclusivities.
Thomas Riou, Verescence’s CEO states « We are particularly proud of this partnership and to contribute in the fragrance art’s outreach. The large audience will be able – through our fragrance bottles and our visuals – to discover the glassmaking and decor expertise that belong to the French heritage and that it is key to preserve. We do our work with passion and we hope to share it with the Museum’s audience that we expect to be large.”