AN AMERICAN STORY
First opened in 1942, the 744 Fifth Avenue boutique in the heart of Manhattan underwent a spectacular refurbishment in 2013. All the enchantment of Van Cleef & Arpels shines through in its rare materials, selected to uphold New York’s celebrated Art Deco architectural tradition. Sheets of pleated bronze embellish the distinctive façade, creating a facetted geometrical design that reflects the lights and life of New York – a decorative style in keeping both with the city’s 24/7 buzz and the precious gemstones that adorn the Maison’s jewelry.
VAN CLEEF & ARPELS IN NEW YORK
In 2016 the refined world of Van Cleef & Arpels enters the realm of men’s fragrances, with an homage to America’s most exciting city – New York.
An aromatic fresh woody scent with timeless accents recalling Broadway, Central Park and Fifth Avenue. Vigorous opening notes come in with a dynamic rush – in this city, what else could you expect? The zesty citrus of precious Italian lemon essence and tangy mandarin mingles with marine notes, calling to mind the Atlantic breeze that blows along the city’s sidewalks.This burst of freshness is carried along by a potent aromatic heart of lavender essence – a classic of men’s fragrances – shaken up by the unexpectedness of clary sage. This underlying intensity deepens as it meets woods and animal musk. A warm amber facet, lightly touched by Tonka bean to give an almond-y hint, creates a refined and virile fragrance trail.
Van Cleef & Arpels In New York is magnetic and intense, like the city that never sleeps.
A CONTEMPORARY DESIGN
Mirroring the city’s architecture, Van Cleef & Arpels In New York bottle boasts an elegantly geometric silhouette. Its verticality recalls the endless stories of the city’s skyscrapers that combine to make up the world’s most celebrated skyline. Lacquering in graduated smoky greys and a metallic circular band evoke the concrete, steel and glass used to construct these buildings so symbolic of Manhattan. The rubbery very urban feel of the cap puts a finishing touch of modernity on this bottle. Its box – deep, glossy black, scattered with silver details – is the image of New York by night: myriad apartments lit up and sparkling against the night sky, highlighting the vastness and endless fascination of this great city.
PRICE & AVAILABILITY:
Van Cleef & Arpels In New York is available as end of September 2016. It will retail for $105.00 (4.2 oz EDT) exclusively at Bergdorf Goodman and Van Cleef & Arpels boutiques. For more news on Van Cleef & Arpels In New York, please visit their website.