Urban Decay To Launch New Collaboration With Disney, Alice Through The Looking Glass

Urban Decay Alice Through The Looking Glass Eyeshadow Palette - Open


We can definitely relate to the Cheshire Cat’s proclamation, “We’re all mad here.” Urban Decay introduces the Alice Through the Looking Glass Eyeshadow Palette. Inspired by the new fantasy-adventure film release of Disney’s Alice Through the Looking Glass, in theaters May 27, 2016, this limited-edition, pop-up palette is a trippy tribute to our favorite characters from the film. Using this visually stunning film as our inspiration, we painstakingly created the perfect mix of 20 ALL-NEW shades, then arranged them all in columns by character and put them in an intricately designed, collectible palette. Match up the columns to steal their looks or mix up these shades to create countless others. From softer shades inspired by Alice’s look in the film to bold, bright shades like those seen on the Mad Hatter, it’s all here.

When we launched our Alice in Wonderland Book of Shadows five years ago, we nearly broke the internet! One of our most popular palettes yet, it sold out on our site in a matter of hours. Whether you missed out back then or hit pan on the original and have been dying for your next fix, you’re in luck.

This palette features colorful, kaleidoscopic artwork woven out of flowers and butterflies and includes several of our favorite quotes from the film. Hits of embossing and gloss give the palette a luxe, dimensional feel. When you lift the lid and open up the doors inside, a three-dimensional butterfly springs up. Pull open the palette’s drawer to reveal the shadows, which are arranged by character in columns from left to right: Alice, Mad Hatter, Mirana, Iracebeth and Time. As an added bonus, the collection also come with 5 matching lipsticks.


Each Eyeshadow in this palette features our Pigment Infusion SystemTM, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability. We even included a double-ended brush for the perfect application.

The limited-edition Alice Through the Looking Glass Eyeshadow Palette (SRP $60) is available from Sephora, Ulta Beauty and select Macy’s stores. Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com on May 1st.


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