Urban Decay Cosmetics Announces Fall 2016 Launches

Urban Decay NAKED Ultimate Basics

We HEARD you. This is the ultimate palette everyone’s been begging for – inboxes have been flooded and social media comments have overflowed with requests for the perfect matte NAKED palette. Introducing NAKED Ultimate Basics, loaded with 12 ALL-NEW shades of UD’s classically velvet eyeshadows plus one demi-matte shade that’s perfect for highlighting. The palette features a true range of neutral mattes that work with all skin tones, from cool skin to olive complexions to darker skin tones. NAKED Ultimate Basics is insanely versatile – create contoured looks, experiment with all-matte looks, or pair these neutrals with your favorite bolder UD shades. Loaded with a full-size mirror and a double-ended brush, it has everything you need to get Naked at a moment’s notice.

Price: $55, Available at UrbanDecay.com on September 18th


Urban Decay All Nighter Liquid Foundation

You know UD is all about giving you the tools to stay up all night (who has the time – or the space in their clutch – to reapply makeup at 2AM?) For makeup that has as much stamina as that hottie on the dance floor, Urban Decay introduces All Nighter Liquid Foundation. The waterproof, oil-absorbing formula provides full coverage with a modern matte finish, but never looks overdone. (How much coverage is full coverage, you ask? It’s got three times the pigment of NAKED Skin Liquid Makeup.) Perfect for all-night affairs and other scandalous activities, the revolutionary formula is comfortable enough to wear every day. With 24 meticulously calibrated shades in the line, it’s easy to find a perfect match; the formula applies beautifully whether you use your fingers, a sponge, or one of UD’s Pro Brushes. It contains a high-tech polymer gel system to provide long-lasting wear, and a combination of 25% light-diffusing pigments and next-generation silicones provide a full-coverage, matte finish for blown-out, beautifully perfected skin.

Price: $40, Available at Sephora/Sephora.com, Ulta/Ulta.com, Macy’s/Macys.com, Beauty.com and UrbanDecay.com


Urban Decay Razor Sharp Liquid Eyeliner

Our side-eye can cut a bitch. UD’s new Razor Sharp Liquid Eyeliner is the ultimate tool for easy, crazy-sharp lines. Whether you want them super-thin or big and bold, the precise, fine-tipped brush applicator can do it all – you can even spot-reapply with ease. The epic formula boasts a ton of color payoff, dries down quickly to prevent smudging, and is water-resistant to last all day. And because UD can never get enough color, the line includes 20 dimensional shades in a range of finishes, from lacquered creams to metallic shimmers. Try Chaos, a bold, bright blue that really pops off the lid, or Zodiac, a dark, sparkling blue-green shift inspired by a Moondust shade. The brush and packaging have been designed to make perfect lines foolproof – the tube has microfine slashed crosshatching, to create added grip for an even steadier grip.

Price: $22, Available at Sephora/Sephora.com, Ulta/Ulta.com, Macy’s/Macys.com, Beauty.com and UrbanDecay.com


Urban Decay Moondust Palette

When UD released their Moondust Eyeshadow formula, makeup junkies everywhere went wild. A never-before-seen innovation in shadow, Moondust contains microfine bits of iridescent sparkle for a dazzling effect like no other. But after a while, glitter addicts started to crave more, and begged the brand to create one of their iconic palettes using the formula. UD finally delivers with their Moondust Eyeshadow Palette—loaded with eight all-new shades. Wait until you see what’s inside this highly anticipated palette—it’s like a glimmering lunar rainbow! From Element (a beautiful peach with a cool shifty effect) and Lightyear (a vivid, saturated green) to Galaxy (the perfect smoky blue-gray), they pushed the envelope to create some of the most vibrant, unique Moondust shades yet. Every shade is mind-blowingly sparkly, but with an ultra-refined, incredibly sophisticated feel, for a sexy twinkle with a ton of depth and movement.

Price: $49, Available at Sephora/Sephora.com, Ulta/Ulta.com, Macy’s/Macys.com, Beauty.com and UrbanDecay.com


Urban Decay Perversion Fine-Point Eye Pen

There are two universal truths about black liquid liner: It can never be too black or too perfect. Nail the look every time with Urban Decay’s new Perversion Waterproof Fine-Point Eye Pen. This super-smooth, free-flowing pen lays down blacker than-black lines with absolute precision. The formula glides on without skipping or pulling, and the ultra-fine tip provides an insane amount of control for a flawless application, making it easy to create thin, fine lines and bold, thick lines like a total pro. Like everything in the Perversion family, the color payoff is amazing and intensely black. And once you’ve applied it, the ink dries down quickly; won’t smudge, run or feather; it lasts ALL day and stays put until you take it off. This pen is loaded with the ultimate brush and a cartridge system for the smoothest application. There’s a constant flow of ink—no need to press to get it going, no dried-out tips…it just works! (But always shake well before use.)

Price: $20, Available at Sephora/Sephora.com, Ulta/Ulta.com, Macy’s/Macys.com, Beauty.com and UrbanDecay.com


Urban Decay 24/7 Glide-On Lip Pencils

There’s a time and place for going solo – but it’s not with your lip color. For such a bold look, precision is key, and there’s no better way to get it than with 24/7 Glide-On Lip Pencils – now available in fifty shades to pair with Vice Lipstick. From light nude to bright purple to straight-up black, these new shades round out our already impressive range. The formula primes and defines, for long-lasting color and clean lines. Part of the 24/7 family, these waterproof pencils, made with vitamin E, jojoba oil and cottonseed oil, glide on smoothly, stay creamy, and keep your lip from feathering out of bounds. Featuring shade-matched barrels, it’s easy to find the exact color you need (no matter how crammed your bag is). When you want to do a really precise, defined lip, liner is a must. Unlike a lot of waterproof pencils out there, 24/7 never feels dry or cakey.

Price: $20, Available at Sephora/Sephora.com, ULTA/Ulta.com, and UrbanDecay.com



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