Athena Cosmetics, Inc., makers of RevitaLash® Cosmetics and the ReGenesis® Hair Enhancing System, is proud to announce their partnership with acclaimed industry icon Tracey Hughes. Joining as the brand’s Global Creative Director and the recipient of numerous industry-respected accolades and awards, Hughes will head up RevitaLash Cosmetics’ education globally, designing the brand’s training structures, and producing materials and program content.
“I’m thrilled and honored to be representing a company that is built on integrity, love and a passion for natural beauty”, says Hughes. “My objective is to excite the industry with stimulating ReGenesis education events that will ignite stylists’ creativity and develop their core skills to support personal growth as a salon professional. My philosophy of transformation through education synergizes with the RevitaLash Cosmetics’ ethos.”
The brand’s new partnership with Hughes comes with a fresh new campaign and education portfolio that embodies individuality and represents beauty at all ages, ethnicities and sexes. Simple yet powerful, ReGenesis will provide intimate seminars and workshops across the country with programs including classic haircutting, an advanced masterclass, inspirational shows and informative business classes. Programs will suit a variety of topics, for all levels of experience and be delivered by an exceptional international education team. This new element will elevate ReGenesis as a professional, forward thinking brand in support of hairstylists and aestheticians in the United States and will also help to inform and educate on the award-winning RevitaLash® Cosmetics lash and brow products, strengthening the link of how the company’s proprietary lash and brow technology is revolutionary to fine and thinning hair.
“We are so excited to have Tracey join ReGenesis, as she brings with her an expertise in the haircare and education category that will elevate ReGenesis’s education portfolio roll out plan for 2017,” says Michele Sellick, VP of Sales for Athena Cosmetics. “As a key element for the year to come, ReGenesis hopes to continue to inspire stylists through simple yet powerful education and training, catapulting the brand to the forefront of the haircare innovation.”
A certified speaking professional, Hughes is unique in her ability to bring out the best in others. Headlining the most coveted global events, she has presented across Australia, China, Dubai, Hong Kong, India, Mexico, New Zealand, Russia, Singapore, South Africa, Sweden, Taiwan, UK, and the USA to over 500,000 salon professionals worldwide. A recipient of awards including four time winner of Educator of the Year, four time winner of Excellence in Education, and 10 time winner of Salon of the Year, Hughes is an icon in the hair and beauty industry. With an empowering energy, Tracey’s approach is driven by transformation through education and capitalizes on her profile in the hair world to empower other woman in business.
About ReGenesis® by RevitaLash® Cosmetics
Through the worldwide success of its flagship products, RevitaLash® Cosmetics has helped millions realize the beauty potential of conditioning and caring for lashes and brows. The introduction of the ReGenesis® Hair Enhancing System now expands the reach of RevitaLash Cosmetics’ groundbreaking science to the hair to further benefit men and women with a solution to address the look of fine and thinning hair and create an environment for hair to thrive