John Mehas has been officially appointed as the new president of Tory Burch LLC. This marks the end of his long, 15-year tenure with Ralph Lauren Corp. as president as well as chief executive officer for Club Monaco for 13 years.
In his new positions, Mehas is set to report directly to the chairman and co-chief executive officer, Tory Burch, and co-chief executive officer Roger Farah as he joins their Executive Directors Office, which also includes president of business development and chief legal officer, Robert Isen.
“John is a proven leader and an innovative thinker with vast knowledge of the global retail landscape,” stated Tory Burch regarding the hiring.
Subsequently, Mehas becomes the successor to Brigitte Kleine, who announced her resignation this August before officially leaving the company last month. She is credited as being at the forefront of the brand’s growth in ready-to-wear and accessories during her 12 years with the Burch brand, which reportedly saw sales generate in upwards of $1 billion.
Mehas brings a wealth of experience into his new position, having also held senior merchandising positions with Gap Inc. and Bloomingdales on top of his time with Ralph Lauren Corp. and Club Monaco as well. In relation to the latter, he was able to give Club Monaco a new direction past the t-shirts they had been known for previously. The expansion also saw him look towards non-traditional methods of retail such as bookstore and coffee shops.
He also self-admittedly believes that drawing consumer interest does not come completely from price, pointing towards being in tune with how people want to dress today.
“You can’t be inexpensive enough and you can’t win solely on price. Where you can win is on creativity, brand DNA and storytelling,” said Mehas last year.