The New Lip Staple from Serge Lutens, Exclusively at Violet Grey

It’s common knowledge by now that no lip wardrobe is complete without an endlessly-seductive, powerhouse brown. The ’90s signature that was once synonymous with Linda, Cindy, et al. has officially returned as a 2016 beauty staple. Spotted on the lips of ingénues, fashionistas, supermodels, celebrities and trendsetters, the modern take proves that the right shade of brown will flatter all who call upon its charms.


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Need further convincing? Serge Lutens just launched his own take on the color, 5 Terre d’Ombres, a water-based gel stain with a unique, natural, satiny finish, available exclusively at VIOLET GREY. Whether you do a one-swipe, barely-there flush or layer it up for a bolder finish, consider it the modern woman’s chocolate-colored pout of choice.


To celebrate the exclusive, VIOLET GREY tapped makeup artist Jamie Keller for advice on how to make the most of the stain and five different ways to wear the brown lip:


[if !supportLists]1.       [endif]The Velvet Effect: Control the saturation of your color by moderating how many layers you apply. “Three coats of the 5 Terre d’Ombres offers the ideal opaque, velvety finish,” says Keller. Wait a few seconds for the stain to dry between applications. The result? The 2016 version of the Evangelista lip you loved in high school, but with a natural, born-this-way texture. 

[if !supportLists]2.       [endif]The Glossy Approach: For a high-shine look, combine the staying power of the Serge stain with the lustrous finish of Hourglass lip oil. “The oil amps up the pigment for added drama,” says Keller. “Your lips look wet, but they do not feel sticky.”

[if !supportLists]3.       [endif]Bold and Beautiful: To play up the vampy effect, Keller suggests first darkening lips with Charlotte Tilbury’s Hollywood Honey pencil. “I fill my lips in completely before applying the stain,” says Keller, who prefers a bold brown. An added benefit of this approach: “The waterproof pencil guarantees that the lip stain stays put from morning to night.”

[if !supportLists]4.       [endif]Make it Matte: Modernize the ’90s trend with a demure finish. “Soften the look using the La Mer lip balm,” advises Keller. “It is an invisible layer of hydration that dries matte—moisture without the shine!” For best results, apply the lip balm over the stain.

[if !supportLists]5.       [endif]Barely There: For those who like their lipstick light and barely there, get the effect without the commitment by a painting on a one-and-done coat of the stain. “Use your finger to smudge and diffuse the color,” Keller says, then “blend, blend, blend! There should be no harsh edges.”

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