British designer and former Spice Girl, Victoria Beckham, is known for her eye-catching luxury styles. Looking chic and dressed for the best occasions has been her best calling card, but she’s also proven capable of bringing together more casual ensembles with the same notoriety.
Looking towards the average consumer who wants to look stylish for an affordable price, Target and Victoria Beckham have announced a collaboration set to debut this spring. It will feature women’s clothes such as rompers, tops, bottoms and dresses in sizes ranging between XS and 3X. There will also be matching styles for children, with sizes from NB to XL.
In an interview with Target’s blog A Bullseye View, Beckham shared her interest in branching out to affordable.
“For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn’t want to pay or can’t pay designer prices. I loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base,” she stated. “So when Target — a company based on accessibility and inclusiveness — proposed a collaboration which combined all of these things, it was an easy decision to make.”
She also commented on entering into children’s fashion, having gained an extensive understanding of the market from being a mother herself.
“I have had years of learning that function is often just as important as form, and that children need to be able to feel comfortable and free in what they wear,” said Beckham. “For me it was really all about finding a balance between the fun elements and the real-life functionality of a garment.”
The collection is said to be priced from $6 to $70, with many of the items costing less than $40 each. It’s an exciting development, though many will have to contain themselves for a while considering the collaboration’s release is expected on April 9, 2017. Select clothes will be available globally through the designer’s e-commerce site, VictoriaBeckham.com, while the entire Victoria Beckham x Target collection will be on sale at Target’s store locations and site.