Symrise Unveils New Creative Centre In Mumbai; Investment To Enable Innovation And Customer Proximity

 

  • Global leading supplier in the F&F market launched one-of-its-kind Creative & Development hub in Mumbai as part of its global innovation initiatives.
  • The new facility houses a state-of-the-art development lab for fragrances and cosmetic ingredients, consumer interaction centres, offices and will serve as the national hub for oral care and cosmetic ingredient development.
  • Unveils cutting-edge technology to map consumer insights and preferences.

Symrise, a global leading supplier in the F&F (flavor and fragrance) industry, inaugurated a new creation and development centre in Mumbai, further demonstrating the company’s commitment to India and the Asia Pacific region, by investing in key high growth markets and focus on operational excellence. The new Mumbai Creative Centre would be in addition to its existing Chennai Creative Centre and would complement the company’s efforts in Scent & Care segment.

Dr. Heinz-Jürgen Bertram, CEO said, “We have been a part of India’s growth story for more than two decades now and we are delighted to further strengthen this relationship with the inauguration of the creative centre. In 2016, we achieved growth of 15% in developing markets. Over the medium term, we want to secure a share of sales of over 50%. We’re working at full speed on innovation in these markets and further developing our infrastructure on a continuous basis.”

Present at the launch, Achim Daub, President of Symrise Scent & Care & Member of the Board, Symrise AG said, “This investment in our new integrated Creation & Development Centre underlines our commitment to high growth markets such as India.  Together with our R&D testing and production facility in Chennai we are perfectly equipped to support our customers in their ambition to delight the Indian consumer.”

Echoing Achim’s sentiments, Symrise’s Regional President of Scent & Care for Asia Pacific, Africa, Middle East & Turkey, Jun Saplad said, “This investment will allow for even greater collaboration and stronger connectivity with our customers, our customers’ customer (the consumer) and our partners.  It will also allow us to co-develop amazing fragrances, oral care flavors and cosmetic ingredients.”  

The move is critical and strategically placed at a time the Indian economy is entering a “productive growth phase” and the consumer story is shaped by ever evolving needs and experience touch points. The new set-up is one among the many steps the organization is taking to get closer to the customers, with even better turnaround time from creation to contract,” explains Ramesh Rajagopalan, Vice President, Scent & Care, Symrise India, Sri Lanka & Nepal.

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