"Sea Urchin" stone by Celine Cousteau

“Sea Urchin” stone by Celine Cousteau

Swarovski’s crystal innovations for Spring/Summer 2017 draw inspiration from the season’s over-arching theme of “The Balance of Nature.”The focus for the season is firmly set on the growing mega trend of the human desire for wellbeing, and the search for an oasis of calm amid the harsh demands of twenty-first century life. Vitally important to achieving this goal is discovering the personal visual representations that both express and support a lifestyle that relies on the natural world for its touchstone. Swarovski’s trend experts have identified four distinct sub-themes that are fueling these contemporary aspirations: Air (Classic); Earth (Romantic); Water (Progressive); and Fire (Glamour).


Swarovski and Céline Cousteau share a commitment to the environment and sustainability. Both care about today’s world and wish to save it for the generation of tomorrow. This common spirit has resulted in a crystal collection of one-of-a-kind designs for the new season. Céline Cousteau is a celebrated filmmaker, humanitarian, and environmentalist, and, as it so happens, the granddaughter of legendary ocean explorer Jacques Yves Cousteau. For Spring/Summer 2017, she presents her first ever crystal designs for Swarovski, inspired by one of her favorite places: the depths of the ocean. Drawing inspiration directly from nature, Céline has interpreted the vital microscopic life in the oceans and brought their tiny organisms to light in crystal. Stunningly life-like creatures adorn her collection, opening our eyes to the mysterious and mostly unseen world beneath the ocean’s surface – a world on which all ocean life depends. These mysteries need to be protected for future generations, both above and below the water. This designer collection features 4 crystal cuts: the Jellyfish Flat Back & Fancy Stone, the Sea Urchin Round Stone, the Snail Pendant and the Radiolarian Pendant.

AIR (Classic)A breath of air, central to our very existence, remains a potent symbol of calm for all those wishing to retreat from the pressure of daily life. The Crystal Pearlescent White Pearl, a totally new effect in the Crystal Pearl range, is a reinterpreted classic that reflects that deep desire for calm with a graceful purity that appears both matte and shiny at the same time. As the contemporary mindset seeks to pare down to life’s essentials and dispose of unnecessary burdens, these pure shapes provide the answer. The cut of the Twister Fancy Stone, inspired by a windmill and reminiscent of a four-pointed star, reflects this airy theme. Symbolizing the vagaries of the wind, this dynamic stone possesses streamlined facets and smooth edges that seem to imply movement even at rest.

Equally expressive of this classic theme, the Pavé Dragonfly Pendant dazzles with filigree pavé finished wings, available in single or multicolored versions. The pendant’s gracefully upturned wings intensify the creature’s life-like plasticity

From the "Classic:Air" collection

From the “Classic:Air” collection

From the "Classic:Air" collection

From the “Classic:Air” collection

EARTH (Romantic)Timeless romantic design embraces the confluence of the natural worlds of our planet. In such an arena, the stunning new color Graphite, a strong, bluish grey-black color with a completely homogenous surface, is perfectly at home. Elegant and mysterious, it forms the perfect gradient transition between Crystal Silver Night and Jet. Graphite is perfect for power-driven designs or for use as an inspired accent to add depth to modern folk creations. The Scarab Bead,referencing the scarab beetle, is made with an innovative crystal cutting technology combined with a detailed molding of the head and wings.

From the "Earth:Romantic" collectionFrom the “Earth:Romantic” collectionFrom the "Earth:Romantic" collection

From the “Earth:Romantic” collection

WATER (Progressive)In addition to the extraordinary collection by Céline Cousteau, Swarovski is also offering the new Raindrop Pendant that beautifully captures the elegance of a single raindrop. Its multilayered cut creates a playful sparkle that can be used in both understated and opulent designs.

From the "Water:Progressive" collection

From the “Water:Progressive” collection

FIRE (Glamour)Vibrant, eye-catching colors are the mainstay of the over-the-top glamour favored equally by celebrities of stage and screen or indeed any woman who stands out because of her confident and passionate persona. The new color,Yellow Opal, is completely at home in this majestic company, finding its inspiration in the gemstone Citrine. Yellow Opal is a true first in the Swarovski crystal assortment: its bright yellow shade has been give a matte, opalescent finish that combines sheer color power with genuine gemstone appeal. Its cool edge is just right for modern casualwear, as is its bright yet refined shine for any accessory. Fiery glamour would not be complete without an iconic statement piece, and this challenge is answered with flair and attitude by Swarovski’s Panther Bead. Strong and sensual with a uniquely feminine mystique, this artistically designed Panther Bead elevates the art of crystal cutting to exciting new heights.

From the "Fire:Glamour" collection
From the “Fire:Glamour” collection

CRYSTAL LEATHERETTE ITWhen customization is key, the new forward integrated product, Crystal Leatherette IT, is ready with a new technique suited to personalizing fashion accessories or ‘glamming’ up any of today’s material mix directions. This unique product is a combination of a Chaton transfer motif, artificial leather and an adhesive surface that creates a leather sticker solution for various hard surfaces. With or without embossing options and in a multitude of leather and crystal colors, Crystal Leatherette IT is Swarovski’s answer to “badgemania”. It also provides a quick and effective solution for the industrial processing of consumer goods.

About Swarovski. Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now celebrating its 120th anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,560 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.33 billion euros in 2014. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2014, the Group generated revenue of about 3.05 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honor the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources.

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