Soo Joo Park is the Face of Redken’s New pH-Bonder

item43-rendition-slideshowvertical-it-girls-_0002_layer-2
With more than 25,000 professional colorists using bonding products, it is clear that clients and stylists are looking to prevent the stress that accompanies the haircolor and lightening process. Redken, a pioneer of pH science, introduces new pH-Bonder, a complete solution to promote bond integrity during a professional haircolor or lightening service, resulting in softer, smoother hair while preserving the health of hair during each salon visit. New pH-Bonder minimizes stress and allows clients to achieve the lighter, brighter hair they desire while at the same time, stylists are able to improve the overall health and strength of their client’s hair.
screen-shot-2016-09-08-at-3-11-35-pm
The launch includes a visual and social media campaign with model, trendsetter and Redken muse Soo Joo Park and Baja East fashion designers Scott Studenberg and John Targon. Soo Joo is known for her signature blonde hair and has been a part of the Redken muse collective for two years. “Soo Joo has an effortless cool that makes her a perfect fit for Redken. Her blonde hair also makes her a perfect fit for pH-Bonder,” says Shane Wolf, Worldwide General Manager, Redken 5th Avenue.
2891_2
The synergistic trio of pH-Bonder is a unique bond protecting system – from the backbar to retail – that is compatible with all hair types and specifically optimized for usage with Redken lighteners and colors. The system’s three components – #1 Bond Protecting Additive#2 Fiber Restorative Pre-Wash Concentrate, and Post-Service Protector – are powered by the advanced technology helping to protect bonds and balance hair’s pH. During an in-salon service, a colorist’s first step is to add #1Bond Protecting Additive directly into their formula in order to help protects bonds during the technical service by keeping fibers strong from within to reduce breakage. Next, after the hair has processed and rinsed, #2Fiber Restorative Pre-Wash Concentrate is applied at the backbar for ten minutes to restore the hair fiber and smooth the hair’s cuticle for improved strength, shine and softness following the color treatment. The third and final component of pH-Bonder is the Post-Service Perfector, a once-a-week treatment designed for clients to maintain hair’s natural pH at home.
screen-shot-2016-09-08-at-3-08-48-pm
The launch includes a visual and social media campaign with model, trendsetter and Redken muse Soo Joo Park and Baja East fashion designers Scott Studenberg and John Targon. Soo Joo is known for her signature blonde hair and has been a part of the Redken muse collective for two years. “Soo Joo has an effortless cool that makes her a perfect fit for Redken. Her blonde hair also makes her a perfect fit for pH-Bonder,” says Shane Wolf, Worldwide General Manager, Redken 5th Avenue.
New pH-Bonder is only available at Redken authorized salons nationwide starting September 2016.
No Comments Yet

Leave a Reply