SK-II Global Brand Ambassador, Cate Blanchett hosted the launch of the prestige skincare brand’s new Change Destiny Limited Edition series in New York City. SK-II is making a bold statement with a dramatic makeover of their iconic, award-winning Facial Treatment Essence to celebrate women who define their own destinies. The new launch also encourages every one of us to make a unique statement of our own. The limited-edition bottles feature three unique Change Destiny mantras – “Be the Person You DECIDE to be”, “CHANGE is in All of Us” and “DESTINY is a Matter of Choice” – individually emblazoned across all-white bottles.
In the spirit of celebrating individual choices, SK-II encourages women to declare their statement with the bottle that best speaks to them, using the hashtag #YourStatementYourBottle on social media. This is the latest global campaign from SK-II, which continues to inspire women to define their own destiny – both the destiny of their life and of their skin – and celebrate women who have chosen to live life on their own terms.
Cate Blanchett comments: “It was an honor to unveil what I believe is the most dramatic makeover yet, the new SK-II Change Destiny Limited Edition bottles dedicated to women who define their own destinies. The idea that each of us has the power to shape our own path is one that I have embraced personally and professionally.”