Daniel Shapiro Launches Preppy Activewear Brand

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Activewear has become a very dense market in fashion, one with many styles and prices that range heavily depending on what you’re looking for. Daniel Shapiro, a former merchant for American Eagle, saw a need within that same market for a line that was considered activewear but with a preppy style to it that set it apart from the other options.

Fourlaps, the name standing for the number of laps around a quarter-mile track, was the answer Daniel was looking for, taking inspiration from his travels around the world, modern art and vintage photographs of Ivy League athletes.

“Working out used to be a nice thing to do, and now it’s a permanent part of our lives. I work out six days a week and I couldn’t figure out why I had to spend so much money to get workout clothes,” said Shapiro. This idea of merging functionality and practicality are the basis of the Fourlaps brand, which includes hoodies with matching sweatpants and sweat shorts, running shorts, workout tops, graphic t-shirts and hats. Some of the pieces also utilize the XT2 anti-odor technology and specific cooling zones on the body, designed to control the user’s body temperature whether during a workout or running to and from different places on a busy day, while all bottoms include three pockets with one specifically fit for a phone or media player and an antimicrobial liner. For runners, many of the items include a reflective Fourlaps’ logo to help visibility when running at night.

Shapiro has made the line, which is priced entirely under $70, solely available through his e-commerce site, stating that he feels “like the market is moving in that direction and men’s is a great place to be direct-to-consumer because our brand only has four sizes.” Aimed at men ages 24 to 40, he added that he has no plans of looking to pursue wholesale distribution, but will be offering new products each month.

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