Sarah Jessica Parker To Launch Dress Line With Bloomingdales



Sex In The City star, Sarah Jessica Parker, is looking to expand upon her previous shoe collection with Bloomingdales from 2014, this time looking to launch her own dress collection. Named SJP LBD, Bloomingdales will be the exclusive retailer of the collection, offering the first item from it in 32 of their stores and at their website in mid-October.

The first dress, a sleeveless above-the-knee style with a jersey bodice and layered tulle skirt, is priced at $395. Parker revealed the launch through a post on her Instagram account, though the dress she teased in it to her 2.8 million followers won’t be available for a while. A spokeswoman for SJP stated Wednesday “That style isn’t immediately available and won’t be until spring, when the bulk of the designs will be rolled out.”

“We anticipate this to be a huge success. Sarah Jessica is a fashion icon and is a favorite among Bloomingdale’s consumers. Her shoes are an important part of our footwear assortment and she has been a remarkable partner in helping us launch and sustain that business,” said Bloomingdales vice chairman Frank Doroff.

The collection will be featured in the windows of the  Bloomingdales’ store on Lexington Ave in mid-October as part of a capsule collection of Little Black Dresses. Other designers featured in the collection include Karen Millen, Sandro, Tahari, Theory and DKNY. Sarah Jessica Parker is also expected to make an appearance to celebrate the collection’s launch at Bloomingdales’ flagship on 59th Street sometime this October.


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