Robin McGraw, philanthropist, two-time No. 1 New York Times best-selling author, and founder and CEO of Robin McGraw Revelation, is partnering exclusively with esteemed board-certified dermatologist, Dr. Jessica Wu, to launch a luxury skincare collection within the Robin McGraw Revelation lifestyle brand. The luxury line will be available Tuesday, November 15.
“I want to encourage women to put themselves first, understand that they deserve to embrace their own beauty, health and happiness, to know they must take care of themselves so they can take care of those they love,” said McGraw. “It is never too late to start taking care of yourself. You deserve to love who you see in the mirror and what you feel once you put yourself at the top of the list.”
McGraw exclusively sought out renowned dermatologist Dr. Wu to help her bring this philosophy to life. By drawing upon Dr. Wu’s elite medical training and 20 years of dermatology experience, the pair created skincare that truly delivers results. Each product has been custom-crafted to utilize the highest-quality, most potent active ingredients, along with cutting-edge technology. The Robin McGraw Revelation luxury skincare collection will feature 14 products, including daily and nightly regimens, as well as innovative brightening and advanced treatments. Products are void of harmful sulfates, mineral oil, parabens and chemicals. As with all Robin McGraw Revelation products, there was no animal testing.
“As a dermatologist, I see the difference in my patients’ skin when they take care of themselves. But as I tell my patients, it’s not just about the skin; it’s about taking care of the whole person inside and out,” says Dr. Wu, Chief Medical Advisor for Robin McGraw Revelation. “Robin and I realized that by working together we have the opportunity to help women everywhere with an offer of professional-grade skincare products at attainable prices.”
In addition to featuring effective formulations, the luxury line will boast beautiful packaging along with inspiring names that are not only a reflection of the product, but are a nod to women embracing the beauty and fun of age. A motivational quote from McGraw, hidden under the lid of each package, will serve as reminder to women to feel empowered and to always live each day with a smile. Products will launch at www.RobinMcGrawRevelation.com and start at $22.
Notable items from the line include:
- OMG! is this really ME? – Instant Face Shaper: Finally, shapewear for your face. This potent gel utilizes natural clay-derived compounds to instantly make skin feel tightened and lifted. It also contains plant-derived stem cell extracts to fight free radicals and reduce the appearance of fine lines and wrinkles.
- vita-boost – Vitamin Infusion Serum: Get your daily dose of vitamins with this antioxidant booster. Packed with 20% Vitamin C, Vitamin E, Provitamin B5, and Ferulic Acid, this serum helps balance skin tone and diminishes the appearance of hyperpigmentation to unveil healthy, younger-looking skin.
- face it, you look amazing! – Revitalizing Serum: Achieve a refreshed, relaxed, and younger-looking complexion with this advanced formulation. An innovative blend of four unique peptides relaxes and smooths the appearance of expression lines to help diminish the visible signs of aging.
- welcome back YOUth – Retinol Serum @0.3%: Gift yourself a younger-looking complexion. This serum with 0.3% retinol helps diminish the appearance of fine lines and wrinkles, hyperpigmentation and pores, while Vitamin C helps visibly brighten dull skin. Powered by a unique time-released technology, this potent yet balanced serum gradually delivers retinol to minimize irritation and maximize visible results.
- up, up & away – Firming Neck and Décolleté Cream: Give your neck and décolleté the ultimate boost. Powerful peptides help tighten and smooth the skin’s appearance, while amino acids help tone and support the skin’s structure to improve the contours of the neck, chin, jawline, and décolleté.
- let there be bright! – Triple Action Brightening Serum: Promise your complexion a brighter future. Formulated with a proprietary Triple Action Brightening Complex and highly stabilized 10% Vitamin C, this potent serum fades the appearance of existing spots and discoloration, protects, brightens and reduces the appearance of fine lines and wrinkles.
About Robin McGraw
Robin McGraw is a philanthropist, two-time No. 1 New York Times best-selling author and founder and CEO of Robin McGraw Revelation. She is dedicated to inspiring women to live their lives with passion and purpose. As part of her philanthropic efforts, McGraw launched When Georgia Smiled: The Robin McGraw Revelation Foundation, an organization dedicated to helping victims of domestic violence and sexual assault live healthy, safe and joy-filled lives as well. Along with this, she launched the Aspire Initiative and the Aspire News app, a free, virtual lifesaving app that was recognized on Capitol Hill for its aid in helping end domestic violence. She has been a daily presence on the “Dr. Phil” show since its inception, viewers worldwide have embraced Robin’s contributions to the show, whether it be discussing her experiences as a wife, mother or grandmother, or dealing with issues that women face in the many phases of their lives. In 2014, she launched her namesake lifestyle brand, Robin McGraw Revelation exclusively on HSN, breaking all records over a 24-hour time period ever held on the network. In addition to her skincare collection, McGraw created the “Georgia” fragrance collection in honor of her mother, the “AveryLasting Love Lip Gloss” collection, named after her granddaughter, and the “Light of My Life” candle collection, named after all of the special men in her life. In 2015, McGraw launched the “Me O’ My” collection, inspired by her grandchildren, a line dedicated to making the ordinary extraordinary. Adding a sense of fun and style where it’s not expected, “Me O’ My” features everyday favorites including Lippy Lovey, Kissy Permissy, Flossy Glossy, Handy Candy, Nosey Cozy and more.
About Dr. Jessica Wu
Dr. Jessica Wu is an acclaimed board-certified cosmetic dermatologist and author with a private practice in Los Angeles, California. She received her medical degree from Harvard Medical School and completed her residency at the University of Southern California (USC) Medical Center, where she is an Assistant Clinical Professor of Dermatology. Dr. Wu lectures extensively and has conducted clinical trials on topical and injectable cosmetic treatments. Dr. Wu is the best-selling author of “Feed Your Face”, the go-to guide for healing your skin from the inside out. She has also successfully launched two other skincare lines. She has been featured on “Good Morning America,” “Fox News,” “Entertainment Tonight,” and has co-hosted episodes of “The Doctors”.