Rimmel London Announces Global Partnership With James Molloy

Rimmel London is excited to announce James Molloy as the newly appointed Global Makeup Ambassador. A rising star known for his creativity and ability to create unique, coveted looks for high fashion runway, editorial and red carpet, James has been recognized by Rimmel as a powerful voice to communicate the brand’s edgy and evolving beauty vision to both consumers and influencers across the globe. This new partnership is part of the brand’s push to develop and nurture up-and-coming, inspirational talent that connects with consumers.

Adored and respected by industry insiders, photographers and celebrities, James has worked with talent like Emma Watson, Kanye West and Dita Von Teese. His editorial work has appeared in some of the world’s leading high fashion and creative titles, including: Vogue, Harper’s Bazaar, L’Officiel, Lula, i-D and 10 Magazine.

Prior to this appointment, James served as the UK Senior Artist and Director of Makeup Artistry (Asia Pacific) at MAC. This experience allowed him to be at the heart of key shows for designers like Stella McCartney, Moschino Resort and Proenza Schouler. He also established the MAC artistry training programs and maintained a new product development role where he honed his trend forecasting skills.

James was born and raised in Northern England where he studied art, before moving into visual merchandising. Growing up influenced by the 90s superstars and vibrant English club scene, ignited his passion for makeup and fashion.

Montse Passolas, Vice President Global Marketing Rimmel London, added:

“We are extremely excited to be working with James as our new Global Make-up Ambassador for Rimmel. James has spent some time abroad, which has given him an impressive and open-minded view on beauty. His connection and understanding of the new digitally savvy modern consumer that embraces different looks based on her ever evolving persona; drove us immediately to James; and if you top that with his genuine warmth as a person and love for make-up like us … sparkles can come out of this partnership.”

Chandra Coleman, Vice President of US Marketing Rimmel London said:

“Drawing on his passions for Art, Fashion and Makeup, James will bring his unique creative vision to Rimmel. We are thrilled to embark on this journey together and can’t wait to see how he will empower and inspire all individuals to express their individuality and edge their look.”

James Molloy states:

“I am truly honoured to partner with Rimmel as their new Global Makeup Ambassador. I am so proud to be working with such a strong British brand and am very excited to start working with them on their new image and bringing the London Look to life.”

In his new role, James will be pushing beauty boundaries with the creation of innovative, trend-led looks that speak to consumers and influencers alike. James will bring his unique artistry expertise and points of view to the brand, representing Rimmel globally to further the brand vision, as well as influencing product innovation and shade development.

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