REDKEN ANNOUNCES MARIACARLA BOSCONO AS NEW BRAND MUSE

Mariacarla Boscono photographed in New York City by Txema Yeste

Mariacarla Boscono photographed in New York City by Txema Yeste

On the heels of naming model Crystal Renn as a brand muse for 2016, Redkencontinues to shake up the beauty industry with the announcement of supermodel and fashion icon Mariacarla Boscono, who will debut as the newest brand muse this February. Mariacarla, who will appear in a print and digital campaign celebrating Redken’s Styling collection, joins an elite collective of Redken muses and trend creators including actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, Redken Global Creative Director Guido and Redken Celebrity Colorist Tracey Cunningham.

Born in Rome, Italy, Mariacarla has appeared in numerous campaigns for fashion’s most influential brands including Chanel, Marc Jacobs, Lanvin, Prada, Givenchy and Dolce & Gabbana, among many others. With an undeniable presence on many Fashion Week runways, Mariacarla regularly works with Guido, together creating some of Mariacarla’s most iconic hair looks.

“I love to change my hair,” says Mariacarla Boscono, Redken’s newest brand muse. “I’ve been bleached blonde, had a pixie cut, a bob, bangs – I’ve had everything! I think it’s beautiful to change and I’ve been so lucky to have Guido guiding me through my many changes. He’s a true artist. It’s very inspiring to be around him and to work with him and the amazing team at Redken.”

For more information about Mariacarla’s debut and the campaign, follow @Redken5thAve and @iosonomariacarlaboscono with more details to come!

About Redken. Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

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