Redken Announces the 2017 Next Big Thing Winners

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Redken Announces the 2017 Next Big Thing Winners

Matthew Tyldesley, Animal Kingdom

Redken Announces the 2017 Next Big Thing Winners

Kyle Pinneo, Royalty

Redken Announces the 2017 Next Big Thing Winners

Cheryl Bakke, Animal Kingdom

Redken Announces the 2017 Next Big Thing Winners

Nikki Diederich, Cyber Punk

Redken Announces the 2017 Next Big Thing Winners

Aundreya Rich, Royalty

Redken Announces the 2017 Next Big Thing Winners

Woodward Bartlett, Animal Kingdom

As an industry and Fashion Week backstage trendsetter at the forefront of the digital and social landscape, Redken is always leading the trends in cutting-edge hair artistry. To inspire and promote the Redken Artist community this summer, Redken challenged artists to compete in a three-tiered haircolor challenge for a chance to connect with the hottest influencers in the industry: a one-week, all-expenses-paid trip to Los Angeles for the 6th Annual NYX Face Awards. 

Artists were tasked to create themed haircolor looks across three categories: Royalty, Animal Kingdom, and Cyber Punk. As a leader in the digital space, Redken required artists to upload their interpretations to Instagram to both increase their digital presence and qualify their submissions by tagging @Redken and utilizing #RedkenNBT and #RedkenBrandAmbassador for a chance to win. Judged on creativity (40%), originality (30%) and execution (30%), artists utilized their skills to create the most eye-catching, intricate and imaginative haircolor designs.

 

The six chosen winners will attend the Redken x NYX welcome party on Monday, August 14th, as well as the 6th Annual NYX Face Awards on Saturday, August 19th.

 

The 2017 Redken Next Best Thing Winners

  Take a look at the gallery to see the winning looks! 

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