As an industry and Fashion Week backstage trendsetter at the forefront of the digital and social landscape, Redken is always leading the trends in cutting-edge hair artistry. To inspire and promote the Redken Artist community this summer, Redken challenged artists to compete in a three-tiered haircolor challenge for a chance to connect with the hottest influencers in the industry: a one-week, all-expenses-paid trip to Los Angeles for the 6th Annual NYX Face Awards.
Artists were tasked to create themed haircolor looks across three categories: Royalty, Animal Kingdom, and Cyber Punk. As a leader in the digital space, Redken required artists to upload their interpretations to Instagram to both increase their digital presence and qualify their submissions by tagging @Redken and utilizing #RedkenNBT and #RedkenBrandAmbassador for a chance to win. Judged on creativity (40%), originality (30%) and execution (30%), artists utilized their skills to create the most eye-catching, intricate and imaginative haircolor designs.
The six chosen winners will attend the Redken x NYX welcome party on Monday, August 14th, as well as the 6th Annual NYX Face Awards on Saturday, August 19th.
The 2017 Redken Next Best Thing Winners
- Aundreya Rich of Frankfort, Kentucky
- Matthew Tyldesley of Louisville, Kentucky
- Kyle Pinneo of Lincoln, Nebraska
- Woodward Bartlett of Atlanta, Georgia
- Nikki Diederich of Springfield, Missouri
- Cheryl Bakke of Corona, California
Take a look at the gallery to see the winning looks!