Two years ago, a collaboration began between one of the most well-known brands in fashion and names in tennis.
Rafael Nadal has since been an active ambassador for Tommy Hilfiger, culminating with the most recent ads coming this spring. The Tailored campaign is appropriately directed towards men with active lifestyles and features the prominent tennis star wearing items from the TH Flex capsule.
“We are honored that Nadal continues to partner with our brand. He is an amazing athlete and the TH Flex suits perfectly reflect his modern and effortless approach to style,” stated Hilfiger. “We have a long history of celebrating sport and blending athletic influences into our designs and Nadal perfectly reflects the values of our brand: He is a fantastic sportsman with an optimistic attitude and passion for what he does.”
Nadal echoed these sentiments as well, referencing the similarities between the collection itself and his own lifestyle.
“I’m constantly on the move, and the Tommy Hilfiger Tailored and TH Flex designs are perfect for my lifestyle. The sharp look and precision fit give a new level of comfort and movement that I’ve never felt in a tailored suit,” he stated.
The ads are set to arrive on April 10th, showing Nadal taking tennis swings with a racket in-hand. It does so through a black-and-white filter that benefits the sleek and stylish look of the tailored items themselves.
Among the collection are three primary looks: the Performance, Travel and Ultra Light suits. Each can be found either at Tommy Hilfiger locations, participating wholesale retailers and Hilfiger’s website, Tommy.com.
If the top-five tennis player’s previous campaigns are any indication, the new Hilfiger spring campaign should bring promising results.