Prestige Beauty Marketers Discuss the Luxury Beauty Business at CEW Beauty Event

In this moderated conversation with Jenny Fine, Executive Beauty Editor at WWD and Editor in Chief of Beauty, Inc, four successful beauty prestige marketers – from brands representing more than 25% of the sector’s revenue share and nearly $5 billion in sales – including Alexandre Choueiri, President, International Designer Collections at L’Oréal USA; Terry Darland, President of Parfums Christian Dior N.A.; Kristen Kjaer Weis, CEO at Kjaer Weis; and Tomoko Yamagishi-Dressler, SVP, Marketing and Sales, Ultra Prestige Collection at Clé de Peau Beauté discussed the luxury beauty business from legacy, indie and boutique brand perspectives.

Beauty Insider 2017 – Prestige Beauty Branding – CEW held on November 29, 2017 at Harmonie Club Manhattan

This event was sponsored by Shape Magazine, Givaudan, 24 Seven, Beauty Inc., Englewood Lab, Ovation In-Store, WWD, Kaplow Communications and Urban Warrior.

About Alexandre Choueiri

Alexandre Choueiri is President of the International Designer Collections Division of L’Oréal USA, leading business growth for luxury brands such as Armani Beauty, Yves Saint Laurent Beauty, Ralph Lauren, Viktor & Rolf, Maison Margiela and other designer fragrances. As the head of this business unit, which is currently the second largest player in the US fragrance market, Choueiri is responsible for the strategic development of these brands in the U.S. with a team of over 600 employees and beauty advisors.

About Terry Darland

Terry Darland began her career with the Estee Lauder Companies in 1980 as Clinique’s first Account Coordinator. She moved quickly within the company and in 2001 she became the Vice President of Sales and Education of Prescriptives/Kate Spade Beauty. From there, she joined LVMH as the SVP of Christian Dior Perfumes & Cosmetics in 2004 and in 2012, she served as President, LVMH Beauty. She is now currently the President of Parfums at Christian Dior, N.A.

About Kristen Kjaer Weis

Kristen Kjar Weis is the CEO of Kjaer Weis, an organic and luxury cosmetics line. Born in Denmark, with big dreams of exploring cities and world travel she enrolled in cosmetology school on a whim and moved to Paris to finish her training at the prestigious Christian Chauveau School of Artistic Makeup. After completing a rigorous program, she became a makeup artist and in the early 90s moved to New York City to develop her line of cosmetics. 

About Tomoko Yamagishi-Dressler

As the Senior Vice President of Marketing & Sales for the Ultra-Prestige Collection, Tomoko Yamagishi-Dressler leads the luxury portfolio of Shiseido Americas. The jewel in the portfolio’s crown is Clé de Peau Beauté, renowned for its ultra-luxurious formulations and exceptional client service which have helped to make it the #1 brand in Japan and one of the fastest growing prestige brands worldwide.

About CEW:

CEW is an international organization of 9,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media, and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops, and industry leader talks. For more information, please visit https://www.cew.org/.

 

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