Poshly Insight of the Day: Old Navy’s Foray Into Beauty

Old Navy unveiled Kindred Goods last month, marking the retail company’s first in-house effort in the beauty space following a history of partnerships with brands such as Burt’s Bees and e.l.f.. Awareness of Kindred Goods is still low, with 81% of consumers having not heard of the beauty line yet. However, among regular Old Navy shoppers, 25% have heard of Kindred Goods already.

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