Procter & Gamble is pleased to announce that Alex Keith, currently President of Global Skin & Personal Care, has been named President of P&G’s Global Hair Care business and will lead P&G Beauty overall. Keith will be succeeding Patrice Louvet who was currently tapped as the new CEO of Ralph Lauren.
Succeeding Alex will be Markus Strobel, currently Vice President and Brand Franchise Leader of our SK-II business. The new SKII leader will be announced at a later date. Alex will be reporting directly to CEO David Taylor.
Alex and Markus come to their new roles with deep Beauty experience, proven strategic leadership and consistently strong business results. For Alex, most recently leading the overall Skin & Personal Care business, which has just had its sixth consecutive quarter of growth. And Markus Strobel has been the architect of SK-II’s impressive success since he took the helm four years ago, growing this Asian skin care brand into one of P&G’s star megabrands.