YouCam Makeup revolutionizes the customer shopping experience with the launch of augmented reality makeup try-ons at Macy’s Herald Square the World’s Largest Store.
Perfect Corp. and Macy’s are excited to introduce the first-of-its-kind U.S. installation of a Makeup virtual shopping experience at the world-famous Macy’s flagship store at Herald Square in New York City beginning June 7th, 2017. The launch will include 250 makeup skus from Macy’s Impulse Beauty department which includes top millennial brands such as Benefit, NYX, Tarte, Urban Decay and Too Faced. A selection of Impulse Beauty products are coded into the award-winning YouCam Makeup app for instant, true-to-life makeup try-ons. This unique in-store experience will allow beauty lovers to test a variety of products in minutes without the need for the traditional messy makeup trials. Not in the New York area? These exclusive Macy’s beauty offerings will be available for in-app try-ons and purchase through the free YouCam Makeup app.
The integration of YouCam’s world leading augmented reality technology at Macy’s iconic Herald Square location will help further elevate the in-store beauty shopping experience with an innovative and interactive way for customers to discover and try on products. Customers are invited to virtually try on a wide selection of products from top beauty brands in seconds making exploring new brands and products easier than ever. The true-to-life augmented reality makeup effects create a personalized shopping experience that helps consumers make confident purchase decisions through the use of virtual technology.
“Innovation is part of our DNA at Macy’s and we are excited to launch this collaboration with YouCam Makeup. With the integration of Macy’s Impulse Beauty cosmetics on the mobile app and via a special installation at our flagship location, we are giving customers the unique opportunity to discover, access and virtually try on products on the go or in-store, elevating the Beauty shopping experience,” said Muriel Gonzalez, Macy’s EVP & General Merchandise Manager, Cosmetics & Fragrances.
“We are thrilled to announce our partnership with Macy’s to redefine the department store beauty shopping experience,” said Alice H. Chang, CEO of Perfect Corp. “Users can seamlessly discover a new lipstick and try out all the colors in the collection with a single tap, making messy makeup trials a thing of the past.”
YouCam invites beauty lovers around the world to stop by Macy’s Herald Square in New York City beginning June 7th, 2017 and enjoy an instore virtual beauty experience of their own. A selection of Macy’s Impulse Beauty offerings will also be available in the free YouCam Makeup app download allowing users to browse, virtually try on, and purchase Macy’s beauty offerings directly from their mobile devices.
Take a look at some photos from inside the launch event!