Parsons School of Design has teamed up with Swarovski and the new owners of 550 Madison Avenue to showcase designs by talented fashion students.
The installation across six street-level windows in the iconic Philip Johnson building was unveiled today, just in time for the start of the busy holiday season. Fashion students from Parsons worked with Swarovski, the Austrian luxury cut-crystal producer, to decorate the windows, located on Madison Avenue between 55th and 56th streets. The windows have been empty since March when the building’s ownership changed.
Burak Cakmak, Dean of Fashion at Parsons, stated, “It is quite a thrill for our students, and we cannot thank the new owners of 550 Madison Avenue enough for giving them this extraordinary opportunity.”
The organizers hope the installation will excite New Yorkers and tourists alike as part of the city’s fabulous holiday window tradition. The window display is located on one of the busiest blocks in Midtown Manhattan.
Each year, incoming MFA students at Parsons are challenged to incorporate Swarovski crystals in the design and construction of their creations. New this year is the chance for selected students to display their creations in such a high-profile public space.
The installation runs from November 1 through January 4.
MFA FASHION DESIGN & SOCIETY WITH SWAROVSKI CRYSTALS
On an annual basis, incoming MFA students participate in an exciting partnership with the crystal maison, Swarovski. Students are challenged to apply Swarovski crystals in their design purely and solely from the idea of ‘function.’ Students are encouraged to re-think the application methods of the crystals themselves and have these methods guide or direct the construction of the garment itself. Next to the alteration of surface and the actual material itself, usage of crystals influence the way in which material works with and against the body; the aspect of gravity hugely influenced by the crystals. This observation is a way of abstracting the idea of how these crystals are applied and the actual influence they have on the garment or fabric itself.
PARSONS MFA FASHION DESIGN & SOCIETY
The MFA Fashion Design and Society at Parsons School of Design is the first graduate program of its kind in the United States, with a unique interdisciplinary and international approach to fashion. Each year, a small group of students join this academy for advanced studies in fashion design, training to become innovative and progressive world-class designers. The MFA Fashion Design and Society program was launched in August of 2010 under the direction of Shelley Fox, Donna Karan Professor of Fashion, with May 2016 seeing its fifth graduating class. The graduate collections are presented at New York Fashion Week each September, with the support of MADE Fashion.
PARSONS SCHOOL OF DESIGN
Parsons School of Design is a global leader in art and design education, with programs that span the full range of design disciplines. With the launch of the first fashion design program in America in 1906, Parsons is credited with the rise of Seventh Avenue, the epicenter of American fashion. Parsons offers a Bachelor of Fine Arts degree in Fashion Design, Associate Degrees in Fashion Design and Fashion Marketing, and a Master of Fine Arts Program in Fashion Design and Society that was initiated through the support of Parsons alumna Donna Karan.