Ryan Lochte may have won gold during the 2016 Rio Olympic Games but while he was down in Brazil he got himself into a little bit of trouble. The swimmer, along with three other teammates, claimed they were robbed at gun point while leaving a party in the early morning hours but after further investigation this claim turned out to be 100% false. the The swimmers actually vandalized a gas station bathroom and apparently argued with security officers.
Lochte went on to leave Brazil shortly after the incident leaving his teammates behind to get the blame. Today, August 3, 2016, he was dropped by three of his major sponsors including Speedo, Ralph Lauren and Gentle Hair Removal which is owned by parent company Syneron-Candela.
The first to come was Speedo. “While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for. We appreciate his many achievements and hope he moves forward and learns from this experience,” the company said in a prepared statement.
Ralph Lauren soon followed suit saying, “Ralph Lauren continues to proudly sponsor the U.S. Olympic and Paralympic Team and the values that its athletes embody,” said the company’s statement. “Ralph Lauren’s endorsement agreement with Ryan Lochte was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract.” Afterwards they took down an image of the swimmer they had on their Twitter.
And lastly Gentle Hair Removal said “Syneron-Candela will be ending its partnership with Ryan Lochte. We hold our employees to high standards, and we expect the same of our business partners. We wish Ryan well on his future endeavors and thank him for the time he spent supporting our brand.”
In a statement made by Lochte regarding Speedo,”I am grateful for the opportunities that our partnership has afforded me over the years,” he said. “I am proud of the accomplishments that we have achieved together.”
Over the weekend there have been rumors of Macys planning to drop Lochte as well. But shortly released a statement, “As scheduled, we are transitioning out all Olympic visual as the games ended yesterday, and we are moving into our fall fashion message,” Macy’s said.