Founded in 1991 in Aix-en-Provence, Bastide is a heritage beauty and lifestyle brand that celebrates the artisans and terroir of Provence. Beauty industry veteran and Aix-en-Provence native, Frédéric Fekkai, and his wife, Shirin von Wulffen, acquired the brand in 2015 and have reimagined Bastide to reflect today’s Provence, a modern and authentic aesthetic with a focus on artisanship, culture, art, and the beauty of living slowly.
“Olivier is a terrific leader and we are delighted to have him join Bastide. His extensive luxury experience, combined with his entrepreneurial spirit of running a private company make him a great fit for our team. Olivier was also born and grew up in Aix-en-Provence so he intrinsically understands the Bastide lifestyle.” said Frederic Fekkai
Bastide fine fragrance, hand and body care, home fragrance, bath, and skincare products are currently available in France and in the U.S. by visiting Bastide.com.