Nike and Michael J. Fox Release Limited Edition Mag Shoes For Parkinson’s Awareness

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In November of 1989, the second film in what would become the Back To The Future trilogy was released in theaters. Aside from being a classic film, it also spawned one of the most talked about shoes in history known as the Nike Mag.

The hightop shoe was said to have self-tying laces with a bright neon light across the bottom, leaving sneaker aficionados in anxious anticipation at the prospect of owning a pair themselves. That unfortunately never came to be  following the movie’s release, though a version was created in 2011 that sold at auction for a total of nearly $10 million in proceeds towards Parkinson’s research.

For the many people who weren’t able to get a pair for themselves, having the opportunity to finally get their hands on a pair of their own is a dream come true. That time is now, with 89 limited edition pairs of the Nike Mag sneaker being released through an online drawing with all proceeds going towards the Michael J. Fox Foundation for Parkinson’s Research. Michael J. Fox and Nike teamed up for the limited release to help speed up research for a cure while also giving many excited fans equal opportunity in the United States and Canada.

Those interested can enter at either nike.com/mag or on the Nike+ app with each entry costing $10 and no limit as to how many times a person can enter. Also, select pairs of the Nike Mag will be auctioned at global locations like Hong Kong on October 11th, London on October 14th and 17th, and New York on November 12th at Michael J. Fox Foundation’s gala titled A Funny Thing Happened on the Way to Cure Parkinson’s.

The drawing will begin on October 4th, ending on 11th, with the winners being notified on the 17th. The incredible prize is set to raise plenty of awareness for a disease that many hope to see a cure for in the near future.

 

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