OVERGIRL is announcing Ayesha Curry, star of “Ayesha’s Home Kitchen” on the Food Network and author of national best-seller “The Seasoned Life,” as the brand’s newest COVERGIRL.
Ayesha’s joyful energy, big personality, and strong viewpoints and perspectives on the world around her embody COVERGIRL’s philosophy of empowering women to fearlessly and relentlessly pursue their passions and boldly express themselves to the world.
“My philosophy is all about seeking joy and creating balance in life. I’ve shared a lot about how I do this with food, family and faith, and now – through my partnership with COVERGIRL – I want to share how makeup helps create those moments of happiness, confidence and self-expression,” says Ayesha Curry.
Curry’s first role as a new COVERGIRL will be starring in a campaign supporting the soon-to-be-launched Peacock Flare Mascara,which delivers super dark, fanned-out full lashes in only two coats for instant drama and glamour. Peacock Flare Mascara will be available for sale nationwide in November.