Artisan Pure: A New Fragrance by John Varvatos
Serge Jureidini, President, Elizabeth Arden and Fragrances - Revlon; Designer John Varvatos; Rodrigo Flores-Roux, Vice President, Perfumery - Givaudan; Vanessa Kidd, Vice President, Global Fragrance Marketing - Revlon; Ron Rolleston, Executive Vice President, Global Fragrance Marketing - Revlon
The next chapter of the John Varvatos Artisan story, Artisan Pure, transports the heritage and artistry of the John Varvatos brand to the verdant hills surrounding Xalapa, Mexico and its vast coffee and citrus groves. From the Mediterranean cliff sides with Artisan Acqua to the azure waters of the ocean with Artisan Blu to a beautiful estate nestled in the mountains with Artisan Pure, each fragrance possesses its own refined character and an unmistakable sense of crafted luxury and charm.
Artisan Pure bears the imprint of the Artisan Collection: a nod to old-world craftsmanship and the sophistication of modern technique. The look and feel draws inspiration from the light, airy natural-tone fabrics of John’s latest fashion designs, and the fragrance brings the same natural and laid-back vibe that is both rugged and luxurious. Fresh and exceptionally cool, Artisan Pure conveys the refinement of looking comfortable and feeling relaxed: sophistication and luxury in its natural form.
John Varvatos Artisan Pure combines a revitalizing blend of citrus and fresh herbs with woody accents for a refreshing crisp aroma. The modern, sun-warmed woods from Mexico bring an understated elegance to the fresh, masculine scent.
The fragrance opens with a mix of citrus notes such as Spanish Lemon, Valencia Orange and Calabrian Bergamot. A trio of Petitigrain Essences bring a fresh green harmony to the opening notes of the scent.
Herbal accents of Orange Flowers, Coffee Tree Flower, Jasmine and Italian Orris Absolute and Resinoid complement the notes of Coriander Seed and Cardamom resulting in a sensual masculine floralcy.
A woody base of Orris, Duo of Texan and Virginian Cedarwood, Primavera Wood from Mexico, Angelica Root, Ambrette Seed and Tonka Bean linger, bringing a refined and artisanal touch to the base of the fragrance.
Artisan Pure complements the beautiful collection of handcrafted and distinctly packaged Artisan fragrances. With its clean, bright and almond hue color scheme, the Artisan Pure bottle captures the light, natural and laid-back vibe by which the fragrance was inspired. Sandblasted for a clean, frosted look, the iconic flask bottle is wrapped in durable hand-woven rattan stem. The cap and foot of the bottle is inspired by natural driftwood adding a touch of rugged luxury to the overall design. Complete with Artisan Pure, the Artisan profile echoes the contemporary silhouette of the John Varvatos fragrance collection, with each scent presented to employ different textures, creating and striking new design and identity.
John Varvatos Artisan Pure, Eau de Toilette (4.2 fl. oz./125ml) $89
John Varvatos Artisan Pure, Eau de Toilette (2.5 fl. oz./75ml) $69
*All prices are suggested retail