Mitani Group Launches MMXV INFINITUDE: The First Luxury Multi-Function Skincare Treatment

This is my life’s work. MMXV INFINITUDE is a results-based product developed in world-class laboratories, but it’s composition also acknowledges a secret cosmetic tradition going back to the Romans. And it works!

– Dr. Mirela Mitan

On Thursday, October 19th, Dr. Mirela Mitan and industry veteran Gail Gordon celebrated the launch of INFINITUDE with family, friends, and colleagues. 125 attendees arrived at the Viacom Building in Times Square greeted with red wine and prosecco. 

 

Guests had a chance to mingle to the sounds of the harpist, while savoring hors d’oeuvres inspired by the elegant essential ingredients featured in the hydrating cream, such as white truffle, falernum grapes, and olive extracts.                                                                       

Dr. Mitan spent more than 25 years working with some of the largest and best-loved beauty companies. A pioneer in the field, she has been instrumental in both discovering and sourcing the most effective ingredients and creating the most successful formulas and products. With a PHD in Biochemistry and an MBA in Luxury Marketing, Dr. Mitan is the author of more than 25 publications and patents.    

                                                                                     

Dr. Mitan has taken her decades of experience, and combined them with the industry’s best-established practices to create a skincare line unlike any other. This product contains superior and unique ingredients with scientifically advanced technology and powerful, patented formulas. INFINITUDE already launched at Bergdorf Goodman in New York City AND Cos Bar (located in Brookfield Place). INFINITUDE is a multifunctional, not multi-step product designed to simplify your daily routine, as a unique infusion of fermented white truffle, falernum grape extract, and pure olive oil together with three types of hyaluronic acids. INFINITUDE is one product, with seven solutions, the first and only formula calibrated to give your skin exactly what it needs, day after day, regardless of skin type. INFINITUDE has transformative skin benefits as it moisturizes, nourishes, balances, eliminates the look of wrinkles, virtually erases fine lines, plumps skin, increases elasticity, evens tone, illuminates, prevents scarring, lightens the look of brown spots and smooth’s scars – all with just one luxury product.

When you apply MMXV INFINITUDE, a revolutionary cytomimetic technology “reads” the macromolecular construction of the skin, allowing each ingredient to work with optimal efficiency, for all skin types, all ages and all genders. 

Suggested retail prince $225

Available at Bergdorf Goodman and CosBar 

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