Influenster, the product discovery and reviews platform, surveyed 5,448 millennial women of an average age of 25 to find out what they are using. Some highlights include:
- Must-Have lipstick brand: M.A.C. (19%)
- Mascara brand they could wear for the rest of their lives: COVERGIRL (14%)
- More than 1/3 of women go 3 or more days without washing their hair
- Over 1/3 women own more than 10 lipsticks.
- Almost half of women wear makeup every day.
- Beauty trends winners: Face contouring, Highlighting, Gel/shellac manicures
Take a look at the gallery for the findings and see if you agree!