Mally Beauty, the prestige cosmetic line fronted by celebrity makeup artist Mally Roncal launched on Australia’s premiere shopping channel, TVSN, on Saturday, April 29th. The launch was one of the biggest color cosmetic introductions in the network’s history.
Mally Roncal, known for her work with Beyoncé and other celebrity clientele is excited to be bringing her coveted line of cosmetics to her Aussie Mallynistas. “Aligning with TVSN gives me the opportunity to share my beauty secrets with a whole new group of gorgois women down under!” says Mally Roncal. “I made it my mission to share my beauty philosophy—empowering people to celebrate the differences that make us so fierce, fabulous, and amazing! I’m very grateful to TVSN for giving me a platform to help spread that message in Australia.”
Mally introduced Australian consumers to some of her best sellers and award winners like Face Defender, Perfect Prep Poreless Primer, and Shadow Stick Extras. She also debuted new launches during the six shows with Glowing Goddess Luminizer, More is More Mascara and Shimmer, Shape & Go. More than half of Mally’s hero products sold out by the end of her visit.
Mally Beauty will be returning to TVSN in the fall of 2017.
About Mally Beauty
After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal founded Mally Beauty, a collection that infuses her knowledge, expertise, and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes breaking records for the retailer and making Mally Beauty a top contender in the beauty industry.