After breaking the news a month ago, speculation ran rampant leading up to Louis Vuitton’s men’s show in Paris yesterday. The possibilities seemed endless for a collection featuring their collaboration with Supreme.
All of it lead up to the anticipated showing on Thursday, showcasing the Supreme x Louis Vuitton collection. The men’s fall runway show was an unlikely partnership that resulted in eye-catching, co-branded items.
Specifically, the show’s held a theme inspired by New York. Choosing a focus such as that is a major reason Louis Vuitton agreed to the partnership with Supreme.
“You can’t have the conversation of New York men’s wear without Supreme right now, because it’s such a massive global phenomenon,” stated Louis Vuitton men’s artistic director, Kim Jones.
The collection shows a lot of attention towards different bags and accessories. In fact, it features six different styles of handbags that each carry some of both brand’s aesthetic and classic appeal.
The backpacks, messenger bags, holdalls and fanny packs come in materials like red or black Epi leather and camouflage fabric. The latter carries both brand’s monogram logos on it as well.
Some were very bold, using red as a base color with Supreme’s logo across it. This isn’t unfamiliar to the brand’s message. That isn’t to say there weren’t others that were creatively unique as well. Some used Supreme’s red color and classic logo with Louis Vuitton’s iconic brand pattern to stunning perfection.
For Jones, the Supreme brand has been a fixture in his life for some time.
“I used to work when I was at college unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it’s something I’ve known all along in my life,” stated Jones “I just feel that the strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling — it works together perfectly.”
He also noted the timeliness of doing a collaboration like this between Supreme and Louis Vuitton that no one had seen up to this point.
“It’s just forward-thinking. People don’t really expect those sorts of things and I think that’s what’s nice. Actually, I think it’s the modern thing to do. Everyone’s talking about it and no one’s doing it, and we’re doing it,” Jones added.
With a history of interesting collaborations coupled with this most recent show, the possibilities will lead to speculation as to who Supreme will look to work with next.