L’Oréal Paris Launches New Cosmetics

From bold lip colors in blue and purple hues, to brow sculpting tools, L’Oréal Paris  launches a variety of cosmetic needs and offer something for everyone. Each product below will be launching in January and will be available on lorealparisusa.com and drugstores/mass retailers nationwide. Take a look! 

loreal-paris-builds-brand-love-with-search_case-studies_lgL’Oréal Paris Brow Stylist Frame + Set

Introducing the first lightweight mousse pomade with makeup designer brush & spoolie. The creamy formula easily glides onto skin and brow hairs to Frame + Set your brow look. The Makeup Designer helps you draw in individual hairs, precisely shape arches, and fill in eyebrows for a naturally defined look that stays put for up to 24HR. Available in four shades: Blonde, Light Brunette, Warm Brunette and Deep Brunette.

How to Apply:
1. Dip the professional brush lightly into the mousse
2. Outline brow & define arch using skinny angled side of the brush
3. Draw in brow hairs in sparse areas with skinny, angled tip of the brush
4. Fill in to desired intensity using the flat side of the brush
5. Comb & Blend with spoolie to set your final style
6. Pro-tip: use the pointed tip of the professional angled brush for the most accurate precision when defining the shape of your brows
Price: $12.99, Available in January at lorealparisusa.com and drugstores nationwide

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L’Oréal Paris Brow Stylist Kabuki

L’Oréal Paris introduces their first-ever brow crayon with a Kabuki blending brush. Brow Stylist Kabuki crayon glides on smoothly and easily for a quick and even application. The Kabuki brush perfectly blends the color into brows for a flawless full look and natural finish. The formula is also waterproof and provides color that lasts for 24HR. Available in three shades: Blonde, Brunette and Dark Brunette.

How to Apply:
1. Start with clean, brushed brows
2. Fill in brows using tip of the crayon
3. Build to desired intensity
4. Blend with kabuki blending brush
Price: $12.99, Available in January at lorealparisusa.com and drugstores nationwide

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L’Oréal Paris Infallible Blend Artist

L’Oréal Paris’ introduces the brand’s first collection of makeup sponges. A collection of three makeup sponges, Infallible Blend Artist offers an impeccable, streak free application that helps women achieve multiple expert looks. Zero streaks and zero lines, each makeup sponge allows for the ultimate flawless finish.

· Foundation Blender: Utilize to apply foundation all over the face. This makeup sponge can also be used to blend concealer underneath the eyes, in the center of the forehead and on the chin.
· Concealer Blender: Apply concealer in even the hardest to reach places – inner eye corners, brow bones and the sides of the nose
· Contour Blender: Contour Blender makes it easier than ever to blend your go-to sculpting products on cheekbones, jawline and the bridge of the nose
Price: $7.99 each, Available in January at lorealparisusa.com and drugstores nationwide

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L’Oréal Paris Infallible Eye Shadow Paints

High impact color meets all day wear with the NEW! L’Oréal Paris Infallible Paints Collection. Paint it Loud with the Infallible Eye Shadow Paints. Layer and customize colors with cream eye shadow duos. Wear alone or blend with other shades for endless eye looks. Available in 12 shades.

Price: $8.99, Available in January at lorealparisusa.com and drugstores nationwide

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L’Oréal Paris Infallible Paints Blush Kit

High impact color meets all day wear with the NEW! L’Oréal Paris Infallible Paints Collection. Discover a multifaceted cheek palette within the collection that lets you design and define cheeks. The Infallible Paints Blush Kit has four blendable shades to enhance, highlight, and bring a pop of color to your complexion. The expertly curated shades with saturated pigments stay vibrant all day. This luxuriously silky powder blush glides on with its own brush for a flawless application every time.

Price: $16.99, Available in January at lorealparisusa.com and drugstores nationwid

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L’Oréal Paris Infallible Paints Liquid Eyeliner

High impact color meets all day wear with the NEW! L’Oréal Paris Infallible Paints Collection. Paint it Loud with Infallible Eyeliner Paints. The liner features a 0.1mm felt tip for the ultimate liquid liner precision. Define and design eyes with total control using one or multiple colors. Available in 6 shades.

Price: $9.99, Available in January at lorealparisusa.com and drugstores nationwide

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L’Oréal Paris Infallible Paints Lipcolor

Lacquer up lips in high impact liquid color. In one stroke, the designer applicator precisely diffuses vibrant full coverage color to lips for intense color payoff. Available in 14 high impact colors, from nude to bold pinks, blues and purples.

Price: $9.99, Available in January at lorealparisusa.com and drugstores nationwid

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L’Oréal Paris Infallible Total Cover Concealer Kits

Stubborn blemishes? Dark circles? Dull skin? Kiss it all goodbye with the NEW! L’Oréal Paris Infallible Total Cover Concealer Kits – Concealing & Contour and Color Correcting. Arm yourself with the ultimate all-in-one four-shade kits to target a variety of beauty concerns.

· Infallible Total Cover Concealing & Contour Kit: features full-coverage concealer that as the ability to cover even the most stubborn imperfections, such as tattoos and dark circles. The kit can also be used for highlighting and contouring, utilizing dark and light shades to create contrast
· Infallible Total Cover Color Correcting Kit: Correct and perfect your complexion with four powerful color correcting shades – purple, green, yellow and peach. Perfect for all skin tones, the Color Correcting Kit helps to offset the appearance of dark circles, redness, and acne.
Price: $16.99 ea, Available in January at lorealparisusa.com and drugstores nationwide

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L’Oréal Paris Infallible Total Cover Foundation

L’Oréal Paris introduces Infallible Total Cover Foundation – the brand’s first face & body foundation that not only offers high-coverage and 24HR wear, but also features an undetectable feel. Enriched with Alliagel and high-impact pigments, Infallible Total Cover Foundation provides undisputable coverage and glides on skin easily for a fresh, lightweight feel. From tattoos to blemishes to hyperpigmentation, going “undercover” has never been easier. Available in 12 shades.

Price: $12.99 ea, Available in January at lorealparisusa.com and drugstores nationwide

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L’Oréal Paris Visible Lift Radiance Booster Primer

Introducing a skincare base that illuminates and hydrates in one simple step. Visible Lift Radiance Booster Primer is formulated with skincare actives that provide up to 24HR hydration, while iridescent pearls instantly brighten skin and even tone.  Prep skin in comfort with a nourishing oil infusion that leaves skin smooth and prepped before makeup application. Visible Lift Radiance Booster Primer can be worn alone for all-over radiance or under makeup to create a smooth, illuminated base.

Price: $12.99, Available in January at mass, food and drug retailers nationwide

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L’Oréal Paris Visible Lift Radiance Booster Primer

Introducing a skincare base that illuminates and hydrates in one simple step. Visible Lift Radiance Booster Primer is formulated with skincare actives that provide up to 24HR hydration, while iridescent pearls instantly brighten skin and even tone.  Prep skin in comfort with a nourishing oil infusion that leaves skin smooth and prepped before makeup application. Visible Lift Radiance Booster Primer can be worn alone for all-over radiance or under makeup to create a smooth, illuminated base.

Price: $12.99, Available in January at mass, food and drug retailers nationwide

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