The holiday season is closing quickly for shoppers and retailers alike. Many brands are welcoming the festivities for this upcoming season with colorful window displays at their major locations.
Lord & Taylor’s recently unveiled display, entitled “Enchanted Forest,” fits the mold well at their Fifth Avenue flagship location in New York City. Marking the 79th year of the annual showcase, it features five different scenes encompassing 350 square feet of LED-lighted walls.
“It takes our customers on a magical journey through a winter wonderland filled with spirited holiday animals,” stated senior vice president of merchandise presentation at Lord & Taylor and Hudson’s Bay Co., Denis Frenette.
The showcase includes depictions of an owl with nesting babies, sleepy foxes, squirrels having a snowball fight, marching Canadian geese and even a bear covered in snow while mice wearing skis ride over him. All five are set to instrumental music and help to spread holiday cheer in time for the beginning of the season.
“Last year we had some animation and it was such a success that we created a whole new story…I think the technology and creating the interaction takes it to another level,” stated Liz Rodbell, Lord & Taylor and Hudson’s Bay Co. president.“One of the things I love about [these windows] is that they’re warm for everyone. Every time I look at them, I smile more. We need happiness. We’re ready for some happiness.”
The display was opened this previous Thursday during a ceremony that included a performance by Grace Martine Tandon, better known as pop-star Daya. She played songs such as the hit single “Don’t Let Me Down” by the Chainsmokers, “Hide Away” and “Sit Still, Look Pretty” before opening the window showcase to the public. This also comes at an ideal time for the singer-songwriter.
“It’s such a holiday tradition, so I’m excited to be a part of that. My debut album [‘Sit Still, Look Pretty’] just dropped a couple of weeks ago and I’m really excited because it’s the first time I have a full body of work for people to listen to, and I have my first headlining tour coming up in February where I’ll be able to play a lot of the songs live for the first time,” stated Daya prior to performing.
Additionally, all proceeds from the event’s ticket sales and other holiday-related activities at the location, such as braid bars and photo booths on other floors, will go towards Save The Children, an organization devoted to children’s rights and providing support and relief to children in developing countries.
“Part of having Daya here and some of the other artists we’ve had is about children. It’s about celebrating young people and celebrating the holidays. This is a nice way to get that message out,” stated Rodbell.
Lord & Taylor will contribute a minimum donation of $25,000 to Save the Children following the holiday season.