Lancôme Hand Heart Campaign
The Lancôme Hand Heart Campaign is a social media initiative that allows Lancôme fans to spread awareness for St. Jude Children’s Research Hospital. Starting , September 29th to October 25th all posts on Twitter and Instagram including hands photographed in the shape of heart with the hashtags #LancomeLovesStJude and #LancomeSponsored will translate into a $1 donation to St. Jude on behalf of Lancôme.
For those who are social media shy, starting October 16th to October 22nd, Lancôme will also donate $1 directly to St. Jude for every purchase on http://www.lancome-usa.com and at all Lancôme counters nationwide.
Make a purchase – make a difference. Let’s end childhood cancer. Together.
Lancôme x St. Jude
Since Lancôme’s partnership with St. Jude began in 2010, Lancôme has raised more than 2.2 million dollars for the hospital. Through this partnership with St. Jude, Lancôme has the opportunity to provide “moments of happiness” to patients and families who are undergoing treatment for terminal illnesses.
St. Jude Children’s Research Hospital
Founded by Danny Thomas in 1962, St. Jude Children’s Research Hospital® leads the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Research and treatments pioneered at St. Jude have improved the childhood cancer survival rate from 20% to 80%. At St. Jude, families are given fully equipped housing creating a sense of community and home during the most difficult times. No child will ever be turned away based on race, religion or a family’s ability to pay. Though it costs over 2 million dollars a day to operate the hospital, the families at St. Jude never see a bill for treatment, travel, housing or food – because all a family should worry about is helping their child live.
St. Jude @stjude