La Roche-Posay, a worldwide expert in UV protection, just unveiled their latest SKINCHECKER Campaign – an adorable video featuring a kitten checking a Dalmatian’s spots to help create awareness of the importance of checking yours – and your loved ones – beauty spots. This includes regularly checking areas on the scalp, face, back, chest, arms, hands, legs and yes, even your buttocks!
Cuteness aside, La Roche-Posay’s new video is a stark reminder of the importance of conducting regular skin checks. Did you know that 90% of skin cancers are curable if detected on time? Please help La Roche-Posay create awareness for the cause, it could save a life.