La Prairie Announces Digital Takeover with Six Swiss Artists to Celebrate the Art of Light

On the occasion of the launch of White Caviar Illuminating Pearl Infusion, La Prairie has selected works by six Swiss artists that interpret the topic of light. Entitled “Infusion of Light”, the digital takeover featuring daily posts will run on the @laprairie Instagram account from Monday March 27, 2017 to Sunday, April 2, 2017 inclusive.

For the duration of the week, the @laprairie account will be transformed into a temporary digital exhibition. Each post will feature one piece of art accompanied by a short description and artist bio, along with a video of the artist speaking about the use of light in his or her work.

The focus on Swiss artists is a conscious choice rooted in La Prairie’s Swiss heritage. The artistic collaboration is in keeping with the Brand’s enhanced relationship with the world of contemporary art. It precedes La Prairie’s upcoming partnership with Art Basel, launching in June of this year.

Participating artists:
Jacques-Aurélien Brun (*1992)
Christian Herdeg (*1942)
huber.huber, Reto and Markus Huber (*1975) Zilla Leutenegger (*1968)
Ugo Rondinone (*1964)
Manon Wertenbroek (*1991)

#artoflight #liquidlight @laprairie

 

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