The battle of the Kylie’s has pressed forward for several years now. It seemed like the discrepancy between the two was solved following Minogue pulling her opposition to Jenner’s request to trademark her name “Kylie.”
Proven not to be the case, U.S. Patent and Trademark Office denied Jenner’s request last week. Her representation has already stated their intent to appeal the decision.
It couldn’t have come at a better time for the Australian pop star. News broke on January 19th that both Minogue and Jenner had reached a collective settlement, thus ending their feud spanning multiple trademark attempts.
Beginning in 2014, Kylie Jenner applied to trademark her first name for advertising endorsement purposes. Two years later, Kylie Minogue filed a notice of opposition to the application which states that the trademark would “confuse audiences and dilute Minogue’s brand.”
Minogue’s representation, KDB, also referred to their client as an “internationally renowned performing artist, humanitarian, and breast cancer activist.” In tern, they also referred to Jenner as a “secondary reality television personality,” also referencing her “photographic exhibitionism and controversial posts” on social media outlets that result in negative attention. This would continue through multiple associated trademarks, such as Kylie Cosmetics.
In Minogue’s defense, KBD has stated that she indeed owns the trademark to “Kylie” on top of the rights to Kylie.com. While Jenner has seen substantial prominence across numerous outlets in popular culture, Minogue’s career began and grew to worldwide notoriety well beforehand.
The discrepancy between the two is in the past thankfully, though it’s a pretty safe assumption that we haven’t heard the last of Jenner’s on-going pursuit of the Kylie trademark.