With her notoriety, Kristen Stewart has become known for so many opportunities in the past several years. Considering the success of the Twilight series, it shouldn’t be much of a surprise to see her as the prime ambassador for products worldwide.
Her newest venture is a familiar one, as she has been named the face of the upcoming Gabrielle Chanel Perfume. She will star in ads and a film campaign, directed by Ringen Ledwidge, for the scent set to be released with the fragrance sometime this September.
Stewart is no stranger to the Chanel. The actress signed as an ambassador for the brand in 2013, becoming the face of multiple endeavors since. Aside from doing so currently for the Gabrielle Chanel handbag, she was the face of the brand’s Paris-Dallas 2014 and Paris to Rome 2014 Métiers d’Art collections.
Stewart followed this by being named Chanel’s face of makeup in early 2016 before starring in their Eyes campaign consecutively in 2016 and 2017 as well as their Le Rouge collection later that year.
Though nothing new to Stewart, the campaign does mark a relative first for the Chanel brand. The Gabrielle Chanel Perfume will mark the first stand-alone fragrance for the brand in almost 15 years.
Viewers and consumers alike can look forward to the new Gabrielle Chanel Perfume and its coinciding campaign this coming fall.