KFC is no stranger to interesting, sometimes odd tactics to advertise their products to the public. In the newest round of such, the fast food chain has decided to give away 3,000 bottles of fried chicken-scented sunscreen to promote their extra crispy recipe.
In recent memory, KFC has used different comedians in their television commercials to promote their menu. Bringing such names as Saturday Night Live‘s Norm MacDonald and Darrell Hammond to represent the brand’s well-known Colonial Sanders character, their new ad campaign has brought in George Hamilton as the “Extra Crispy Colonel” to directly promote their extra crispy recipe. It seems the company has doubled-down on this emphasis by giving away Extra Crispy Sunscreen.
The brand released multiple statements to their customers regarding the product, saying “the sun gives us life. But if we’re not careful it also gives us painful sunburn. That’s why we made KFC’s Extra Crispy Sunscreen! It’s SPF helps protect your skin while the real fried chicken scent leaves you smelling delicious!” This sentiment hasn’t been shared among those who have tried it though, terming the actual scent as ” absolutely revolting” by People. In addition, they described the lotion as “offering the worst parts of fried chicken smell — the greasiness, the sharp saltiness — without any of the benefits of having fried chicken in front of you to eat.”
Though the scent replicates one of their signature meal offerings, KFC made sure to state “Do not eat this product. Even though this product smells delicious, it is not delicious.” While this may seem like an obvious statement, it’s a necessity both in terms of liability and in reference to their previous advertising products. Earlier this year, they released two flavors, Original Recipe and Hot & Spicy, of edible nail polish, a gimmick that is just as far from enticing as it sounds.