Introducing: “Viva La Juicy Rosé” From Juicy Couture

Raise your glass and make a toast! Viva La Juicy announces the launch of a new, whimsical scent, Viva La Juicy Rosé. Juicy girls always want more, and Viva La Juicy continues to provide a scent for any – and every – occasion.

Launched in December 2015 in select prestige retailers, Viva La Juicy Rosé highlights the success of the Viva La Juicy portfolio by showcasing the scent’s playful side. The Rosé girl is the queen of light-hearted fun.

She sees the world through rosé colored glasses and celebrates in the most surprising of places. With one spritz, our bubbly princess lives life on #RoseEveryday and escapes to a whimsical garden oasis where she is showered with glittering sunshine and pink champagne bubbles. Just like its muse, Viva La Juicy Rosé spontaneously transforms an ordinary day into an unforgettable, vivacious party.

Since the 2008 launch of Viva La Juicy, the iconic scent has given rise to a number of unforgettable sister scents – the sheer and romantic Viva La Juicy La Fleur, Viva La Juicy Noir the perfect scent for a night out and the over-the-top decadent scent, Viva La Juicy Gold Couture.

The Fragrance. Inspired by the Viva girl’s free spirit, optimistic outlook and exuberance, Viva La Juicy Rosé offers a fresh twist on the classic scent. A springtime toast to the forever-bubbly Viva girl, Viva La Juicy Rosé is an irresistible bouquet of honey-like pink blossoms, which pops with fizzy citrus perfection and is kissed by the glow of sensual amber. The scent perfectly captures the Viva La Juicy Rosé muse’s sparkling personality and vibrant world.

“The fragrance is like a burst of femininity. Like the tiny bubbles in champagne, it is an elegant celebration.” – Honorine Blanc, Perfumer

Bubbly: The scent opens with the fresh fruity notes of Italian mandarin and William pear, intertwining with soft, decadent jasmine petals.

Whimsical: At the heart are glamorous notes of rose centifolia, white peony and jasmine sambac, the ultimate bouquet for a lavish daytime garden party.

Irresistible: Drying down with decadent ambrox and sensual orris abs and benzoin, the fragrance leaves the Viva Rosé girl with an air of mystery and allure.

The Advertisement. Playing the part of the Viva La Juicy Rosé muse is international beauty icon and supermodel Candice Swanepoel. She perfectly embodies the whimsical girl who lives to celebrate life with the pop of a champagne bottle. With her ability to spontaneously transform an ordinary day into an unforgettable, fabulous occasion, the campaign captures Candice’s playful energy, while incorporating her feminine and glamorous presence. She is the epitome of the Rosé girl with her sparkling personality and charming spirit, encouraging everyone to live life to the fullest.

The Bottle Design. Viva La Juicy Rosé transforms the ordinary with a pop of unexpected glam. Housed in the iconic Viva La Juicy-style bottle, this eye-catching design shimmers with an ombré effect, fading from splashy pink to radiant gold, differentiating Viva La Juicy Rosé from the Viva La Juicy collection. A chic champagne bottle charm hints at the celebratory fragrance inside.

The Products.

Viva La Juicy Rosé Eau de Parfum Spray, 3.4 fl. oz / 100ml $94.00

Viva La Juicy Rosé Eau de Parfum Spray, 1.7 fl. oz / 50ml $74.00

Viva La Juicy Rosé Eau de Parfum Spray, 1.0 fl. oz / 30ml $54.00

Viva La Juicy Rosé Dual Rollerball with Viva La Juicy, .17 fl. Oz $25.00

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