Introducing NEW Dior Hydra LIFE

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Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Lotion to Foam Fresh Cleanser
Natural Ingredients: Naturally Infused White Tea
In just one pump , this fresh lotion transforms into a airy foam cleanser . Highly concentrated in natural white tea leaf extract, this toning, foaming lotion effectively removes makeup and deeply cleanses, purifies and refreshes the skin.
PROVEN RESULTS: Toned and refreshed, skin is revitalized and instantly free of impurities. The skin is perfectly clean and clear.
MSRP: $42.00 for 190 ml

Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Time to Glow Ultra Fine Exfoliating Powder
Natural Ingredient: Lotus Seeds
This gentle exfoliating powder transforms into a light foam upon contact with water. Enriched with natural lotus seeds and sugar crystals, it gently polishes and deeply cleanses the skin for a natural glow.
PROVEN RESULTS: The skin’s texture is refined and smooth, pores are less visible. Clean, clear and glowing, the skin is revitalized and naturally beautiful.
Use: Made to be used 2-3x a week. With a wet face and wet hands, pour a small amount of powder into the palm of your hand. Rub your hands together to lather the powder into a foam. Massage gently all over the face for one minute, avoiding the eye area; then rinse with water.
MSRP: $45.00 for 200 ml

Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Micellar Water No Rinse Cleanser
Natural Ingredient: Echinacea flower
This soothing micellar water offers a concentration of powerful makeup removal properties and a soft, comforting texture. Enriched in Echinacea flower extract, this soothing micellar water offers a concentration of powerful micelles that instantly trap all impurities, remove make up and tone in a single step. This cult favorite product in Paris is all you need to remove makeup from the skin and eyes in just one application.
PROVEN RESULTS: Makeup is instantly and thoroughly removed, the skin is perfectly clean. Smooth , comfortable and fresh, the skin is revitalized and naturally beautiful.
MSRP: $42.00 for 200 ml

Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Oil to Milk Makeup Removing Cleanser
Natural Ingredient: Sweet Almond Extract
Upon contact with water, this highly effective makeup removing oil transforms into a rich creamy emulsion. Enriched with sweet almond oil, this nourishing Oil to Milk deeply cleans all types of makeup and impurities from the face and eyes without leaving an oily residue. PROVEN RESULTS: Makeup is instantly and thoroughly removed, the skin is perfectly clean. Soft and smooth , the skin is revitalized and naturally beautiful.
MSRP: $42.00 for 200 ml

Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Glow Better Fresh Jelly Mask
Natural Ingredients: Apricot & Citrus Fruits
Highly concentrated in naturally smoothing citrus fruit extract and exfoliating apricot seed powder, this radiance mask offers a powerful yet gentle exfoliation. Its refreshing water-rich gel texture, immediately revives the skin for instant radiance.
PROVEN RESULTS: The skin is instantly smooth, clear and brightened. Day after day, it looks revitalized, fresh and radiant. Ultra gentle, this mask can even be used everyday.
MSRP: $69.00 for 50 ml

Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Extra Plump Smooth Balm Mask
Natural Ingredients: White Pine Oil
Highly concentrated in natural pine oil and nourishing botanical ingredients, this plumping mask intensely nourishes the skin. Its creamy yet lightweight texture, envelops the skin in softness.
PROVEN RESULTS: Infused with moisture, the skin is instantly soft and firm. Day after day, it is naturally plump, smooth and comfortable.
MSRP: $69.00 for 50 ml

Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Deep Hydration Sorbet Water Essence
Natural Ingredients: Mallow & Harberlea Flower
This 3-in-1 essence offers ultra-concentrated moisturization, skin refining and an instant toning effect in a single step. Enriched with natural Mallow and Harberlea Leaves, its translucent texture gives the skin an instant boost of freshness.
PROVEN RESULTS: The skin is deeply moisturized, instantly brightened, clear and smooth. Fresh and radiant, the skin is healthier day after day, revitalized and naturally beautiful..
MSRP: $73.00 for 40 ml

Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Fresh Hydration Sorbet Cream:
Hydrates and nourishes the skin with a fresh, sorbet-like texture.
Natural Ingredients: Mallow & Harberlea Flower Highly concentrated in natural Mallow and Harberlea Leaves, this ultra-fresh gel cream nourishes the skin, stimulates its natural moisturizing ability, and reinforces skin’s balance. It’s fresh sorbet texture immediately invigorates the skin for long-lasting refreshment.
PROVEN RESULTS: The skin is instantly moisturized, radiant and plumped day after day.
MSRP: $69.00 for 50 ml

Introducing NEW Dior Hydra LIFE

Dior Hydra LIFE Pores Away Pink Clay Mask
Natural Ingredients: Natural Pink Clay
Highly concentrated in natural jojoba and minerals, this pore refining mask purifies the skin and minimizes the appearance of pores. Its creamy pink clay texture transforms into a fine foam when rinsed to gently eliminate impurities.
PROVEN RESULTS: Instantly, the pores appear reduced and the skin becomes shine free. Day after day, the skin's texture is clean, refined and even.
MSRP: $69.00 for 50 ml

Introducing the new generation of natural skincare, Dior’s Hydra LIFE, Dior’s 1st ultra-sensorial hydrating skincare highly concentrated in natural ingredients.
A collection of 9 new products that hydrate the skin using gentle, effective, natural -derived ingredients, in bright, fresh and fun packaging. The new line includes a deeply-hydrating sorbet cream and water essence, three treatment masks, and four transformative cleansers.

Each product in the Dior Hydra LIFE line works to create a fresh, healthy ‘no makeup’ effect that lets the skin breathe and shine from within. Upon application, skin immediately appears fresh, glowing, and luminous. The complexion is clarified and balanced, and free from redness and imperfections. Skin is left so healthy and naturally beautiful , that you’ll prefer it bare.

NEW Breakthrough Technology:

In creating the NEW Dior Hydra LIFE, Dior is the first brand to partner with the Human Microbiome Project, a worldwide collaborative project based on the research of the Skin Flora Genes. Featuring 200 researchers, 250 patents, and published in 370 scientific journals, the Human Microbiome Project has discovered that rebalancing and preserving the Skin Flora, the fourth and top layer of the skin, is essential in maintaining a healthy, glowing complexion. An unbalanced, unprotected Skin Flora leads to dehydration, redness, and imperfections.

By actively stimulating the Skin Flora via its potent star ingredient, Harberlea Flower, Dior Hydra LIFE empowers the skin to regulate its own hydration, and increases the skin’s natural ability to produce lipids and humectants by 90%, activating its own natural defenses. Dior’s exclusive Aquaporine Technology, featuring French Mallow Flower extract from the Dior Gardens, works to increase water circulation and hydrate skin, while Citrus, Apricot Grains, Lotus Seeds, Echinacea, and Saponines create an overall glow. Finally, Pink Clay, White Pine Tree Oil, Sweet Almond Oil, and Jojoba Oil work to soothe and mattify the skin, reducing pore size, and creating an overall seamless and fresh effect. Clinical tests have shown an increase in hydration by 108 %, a 67 % increase in natural glow, a 52 % increase in firmness, and a 32 % decrease in imperfections.

90% Natural Ingredients

Dior’s new Hydra LIFE features 90 % natural, non-toxic ingredients, and is free from silicones, parabens, petrochemicals, and allergens. Its lightweight glass packaging and streamlined outer cartons made with natural inks and produced without cellophane, reduces the line’s impact on the environment by 30 %. This is the future of skincare, utilizing the skin’s own natural ability to renew itself with safe, soothing ingredients.

On-Counter: March 2017 (Sephora Exclusive), rolling out to additional doors in April 2017

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