BELLA BLANCA – a new fragrance for women, pays homage to the iconic American fashion designer, Oscar de la Renta, celebrating his love of gardens with a nod to the house’s signature floral designs.
BELLA BLANCA is the essence of the Oscar de la Renta woman. Always inspired by the designer’s passion for flowers, Oscar de la Renta designs are a testament to true beauty: attention to detail, and a vision of pure grace.
“A garden is probably the most pure and spiritual of joys – a communion with nature and beauty in their most simple and fundamental forms.”
-Oscar de la Renta
As graceful as the fragrance inside, the BELLA BLANCA bottle is covered with three-dimensional white flowers framing a gold plate etched with the name of the fragrance. The outer package is a sculpted floral decorated box featuring a rich gold band to tie to the design codes of the flacon. Crafted with the precision the house is renowned for, it imitates the magnificent yet curated intricacy of an embellished gown.
BELLA BLANCA was inspired by nature’s beautiful delights, sharing their enchanting scents with the world. Still covered in dew drops from the morning mist, the soft sweetness of sparkling pear swirls in a gorgeous floral breeze. Gentle hints of lush green leaves and muguet blooms awaken towards the sunlight to mingle with soft petals of orange flower and tuberose. A background of creamy sandalwood and white orris dance with silky musks, giving the fragrance a warm long-lasting trail. Firmenich Master Perfumer, Harry Fremont perfectly captures Mr. de la Renta’s joyful love of life in this enticing fragrance.
Shot by renowned photographer, Kristian Schuller, known for his sharp imagery and attention to detail. Schuller worked with model, Zhanna Brass, who perfectly embodies the Oscar de la Renta woman. Brass’ beauty and natural elegance are caught in Schuller’s photographs that convey the spirit of the BELLA BLANCA fragrance.
EDP Vaporisateur 100 ml – 3.4 fl.oz. Natural spray $95
EDP Vaporisateur 50 ml – 1.7 fl.oz. Natural spray $75
EDP Vaporisateur 30 ml – 1.0 fl.oz. Natural spray $55
Available at Macy’s, Belk and Dillards
Available in March 2018
Take a look at the gallery for some pictures from inside the exclusive launch!