Introducing Beauteque: An Ever Expanding Mecca of Beauty Brilliance

New York, NY (January 20, 2016)Beauteque, a global e-commerce site offering high-quality Korean/East Asian beauty brands, delivers quality skincare and cosmetics to the US consumer at attainable pricing. The brand’s mission is to promote the Asian beauty concept and commitment to treating skin with the utmost care and attention.

Beauteque is a mecca of beauty brilliance and provides consumers natural beauty with quality products ranging in skincare, masks, makeup, body care, and more. Steering clear of harmful and under-researched chemicals and preservatives, the beauty brand focuses on importing nourishing skin care that is packed with natural ingredients, vitamins and antioxidants. Beauteque makes sure their products contain revolutionary organic ingredients such as fruits, snail secretion, rice, etc. The demand of natural affordable products allows Beauteque to stay up to date with industry trends.

“Throughout my life, I’ve had a keen interest in beauty and makeup. It wasn’t until early high school that I become fascinated by skin care.” states CEO, Elina Hsueh.” “Like most teenagers, I didn’t have the greatest skin, and wanted to put an end to that. I happened to have a friend who came home from Korea with Korean skincare products. After using them I saw positive results in my skin. I knew then that I wanted to share my findings with the world.”

Having developed an entrepreneurial spirit at a young age, Elina decided to start her own company when she was just 16 years old. Elina successfully turned her dreams into a reality, teaming up with her mother, Josephine to start Beauteque, becoming the acting CO and CEO. Two years later, the brand’s revenue is at an all-time high and this dynamic “Mother Daughter” duo cannot be stopped. Elina is currently attending school at Babson College and travels back and forth weekly for business, while mom handles all the day to day operations, utilizing her 25 years of experience in the manufacturing industry, working with major influencers in the fashion industry such as Macy’s, Vanity Fair and Forever 21. (You can add in that mother focuses on buying the products, making sure to find the best ones that fit out store, and daughter focuses on marketing and operations.

“Learning how Asian skincare products are made with natural, harmless ingredients inspired me to create my own company when I was 16 years old,” continues Hsueh. “Together my mom and I have developed a one stop shopping destination for beauty and skincare- obsessed women like me, who love innovative products.”

For more information on Beauteque please visit For media inquiries email [email protected] or call 1.877.841.7244.


About Beauteque

Established in March, 2014, Beauteque is a “Mother Daughter” ecommerce Asian beauty company specializing in skincare. With a large range of makeup, haircare, nail care, and beauty tools, Beauteque is a core competitor in the beauty industry. These Asian Products are made with natural ingredients such as green tea, soy bean, several fruits, vegetables and more. Beauteque promotes skin care routines that bring out your natural beauty, inspired and supplied by international brands with a makeup theme of “East Meets West.” This beauty brand servers as an affordable link to the advanced makeup industries of the East with better chemical regulations, and more natural ingredients, setting them apart from many of their competitors.



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